Introductory: Landing Page
A landing page is a cornerstone of any successful marketing campaign, but the industry is full of deceptive freebies.
If you’re looking for landing page software that’ll help your business stand out and grow, take some time to research all options before making an investment.
There’s no shortage of companies offering “free” versions of their powerful tools – like Landing Page Solutions- in hopes that they can lure customers into paying for premium features down the line.
But many such solutions don’t do enough or have bugs that make them useless and frustrating at best.
For this reason, I tested several landing page builders to see how they would convert.
The conversion potential of some builders was good while others were so poor that you should avoid them at all costs. We’ll see them in detail later.
You’ll also find some builders that are typically used for full websites on my list.
In a surprising twist, we found, during the test that one can use these builders for both full websites and landing pages.
Unlike dedicated landing pages which usually come with time limits, using them comes at no cost as long as you like.
Weebly, for example, has a nice free plan which includes lots of landing page templates designed for conversion.
In this article, I’ve included a few of my favorite landing page tools, along with some all-in-one marketing platforms. Some are free and others cost money.
A simple reason why I included one or two paid options is just that I found they are too good not to share.
But if you want a complete free landing page builder, you can focus only on those parts.
Are you in hurry? Below are the 3 best free landing page builders:
- SITE123 – A simple, straightforward way to build a quick landing page for free.
- Weebly – Perfect for creating short-term, targeted campaigns with free email marketing.
- Wix – 30+ free landing page templates designed to boost your conversion rate.
Criteria for selecting a perfect Landing Page Builders
When it comes to landing page builders, there are so many options. But which one should you choose?
Well, we graded landing pages builders based on the following qualities:
- Ease of Use: Building a landing page should be an easy and painless process. Some tools on this list are more intuitive than others, but overall they’re fairly simple to use.
- Plenty of Customization Options: Your landing page needs to be a reflection of your brand. And these builders offer plenty of customization options so you can change fonts and colors, upload your own content and images, or even use their templates.
- Built-In Analytics: Tracking your data to measure success and make changes for future campaigns is vital. You might need a new A/B testing tool, an analytics program that can analyze web traffic or social media engagement. Most of the analytics tools are available with these builders.
- Email & Social Media Marketing Integrations: A good landing page builder is more than just a platform to build your landing pages on. A well-made tool will make it easy for you to integrate what matters most, whether that be social media marketing or email blasts.
- Optimization for Maximum Conversion Rate: The best landing page builders provide templates or tutorials that help in building a maximum-conversion landing page. The process is as easy as uploading your content and selecting the template.
Best Website Builders for Landing Pages
As mentioned above, you may be a little surprised to see me suggesting website builders as an option for your free landing page.
But, as a matter of fact, these can actually make the process of getting started easier.
They’re a good option to create your free landing page. We’ll see why. Research and testing have been done to produce this particular article.
Based on our findings, website builders are more user-friendly than dedicated landing page builders. This, in short, means you can build your own live website faster and easier.
However, do not assume that all dedicated landing page builders are the same and wouldn’t provide your needs.
We, therefore, include some of which we think will solve a problem you might have while building a landing page for marketing.
In addition to just being easy-to-use building tools themselves, the number one reason why we recommend using a full-service website builders platform like Weebly(free) or GetResponse (paid) is that they provide an all-inclusive package.
This includes no downtime when developing new landing pages which means more time spent actually driving traffic rather than waiting around between edits.
While they’re more straightforward, you can still get all the features you need to create a beautiful landing page and track your marketing success on their free plan.
With these website builders, you can create many beautiful landing pages for free with their professional and easy-to-use interface.
1. SITE123 – Build a Landing Page Effortlessly for Free
SITE123 is a great tool for creating landing pages.
Their single-page websites make it easy to create jump links that direct visitors to the information they want right away without having them scroll all over your page.
Since you are in complete control of your site, it can be as long and detailed or simple. That is absolutely up to you.
The possibilities are endless. With Site123 editor, you can build your landing page in just a few minutes.
The interface is straightforward and intuitive – even for someone who has never designed it before.
Choose any fonts or colors to personalize your landing page (although there’s a bit of limitation).
Add elements like buttons or forms from the predesigned content blocks with the easy drag-and-drop interface.
SITE123’s free plan includes contact form templates that allow you to target your marketing goals effectively.
It is a great option for those who are new to online marketing, as it offers easy-to-use templates and drag & drops functionality.
It is also a convenient tool for bloggers and marketers who need an easy-to-use landing page builder.
The downside:
SITE123 lacks features that more experienced marketers crave – like analytics or third-party integrations.
The lack of customization for adding fields such as a drop-down field limits their usefulness when trying to engage with and retain customers.
Without these tools, you’re not able to do some really basic marketing campaigns on the platform (but even then, upgraded plans come with more advanced options).
All this being said, SITE123 is still a strong contender if you’re looking for an easy-to-use landing page builder.
Also when it comes to building simple and straightforward landing pages, there aren’t many places that are better than SITE 123.
You can do all the necessary things with this platform, like create your own templates or edit them from scratch if you want to start fresh.
Some Q&A for this landing page builder
- What kind of landing page builder is Site123?
Ans: It’s a website builder
2. What is the biggest added value of the free plan of Site123?
Ans: Easy-to-add jump link is the biggest added value.
3. When would you upgrade to a paid plan?
Ans: Only If you need dedicated analytics or integrations
4. What’s the starting price of the paid plan?
Ans: The current paid plan starts with just $ 12.71 per month.
2. Weebly – Perfect for Targeted Campaigns with Email Marketing
Do you need a website but don’t want to spend money on an expensive design?
Weebly is the perfect option for those individuals who are looking to get their business off or running with minimal costs.
Weebly is a free website builder that helps you create quality landing pages for your marketing initiatives.
It has plenty of templates to choose from and its easy-to-use interface makes designing simple and straightforward.
You can customize almost any aspect of the landing page, including colors, fonts, and layout design elements like columns or images.
Even fine-tune things like how much text appears on each line can be done precisely. Weebly also offers email marketing capabilities.
This helps marketers stay connected with their subscribers by sending them relevant content tailored to what they want (at the time) in an easily digestible format.
“Weebly Promote” (as they called it) is a great option for an email marketing campaign.
The tool lets you build emails with an editor that’s very similar to the one used in landing page creation.
Since you already have an idea for creating a landing page, there’s no need to learn from the beginning.
It offers two free trial invites allowing up to 500 recipients per message as well as tracking all statistics of those who open your messages.
Positive and downside of Weebly:
Weebly’s free plan may be an issue for larger campaigns that need advanced analytics and social media integrations.
Weebly accommodates these needs by offering an affordable payment-based account that includes all of its top features.
It includes unlimited email marketing templates, a real-time chat platform for customer service 24/7.
Besides, you also get a customizable subscription form with tracking capabilities, and drag & drop website builder tools such as sliders and galleries – no coding required.
Weebly also allows you to create beautiful websites without any design skills at all.
You can even change your entire site’s look in just three clicks thanks to their exclusive slider tool which makes it easy for users on every level of expertise.
Unfortunately, Weebly, now has disconnected a simple feature to add landing pages.
Some Q&A for this landing page builder
- What kind of landing page builder is Weebly?
Ans: It’s a website builder
2. What is the biggest added value of the free plan of Weebly?
Ans: Free trial of the email marketing tool is the biggest added value.
3. When would you upgrade to a paid plan?
Ans: You can upgrade to a paid plan only if or when you need a better analytic or a larger email marketing campaign.
4. What’s the starting price of the paid plan?
Ans: The current paid plan starts at just $ 5.96 per month.
3. Wix – Boost Your Conversion Rate with 30+ Free Landing Page Templates
Wix has been making some waves lately with its innovative website design and development features.
If you’re looking for a tool to make your website, Wix may be your perfect option. Wix offers over 30 professionally designed landing page templates built-in.
Whether you’re looking for something simple like an email list signup form or a full landing page template, there’s probably one on the site just waiting for you.
With the intuitive drag-and-drop builder, you can easily customize your landing page to suit any aesthetic preference.
There are hundreds of options for fonts and colors so there’s no need to settle on one that doesn’t please your eye. Plus it’s as easy as a pie!
Wix offers a unique option for designing your emails and social posts right within the software.
You can connect your email account to share content with potential customers. Use the new Wix Video Maker to create social media videos that entice customers to visit your landing page.
The video maker lets you customize your video templates for social media such as Facebook, Instagram, etc.
Wix integrates with all of the major marketing tools, including GetResponse, Hubspot, and Google Ad platforms. It’s not just a website builder, it also helps you grow your business.
The downside:
The free plan offered by WIX is pretty solid given its access to everything from integrations to analytics.
That being said, if you want to stay on this plan then your business site should be on Wix’s subdomain.
In addition, it will have its branding throughout any of your landing pages.
Furthermore, they may be listening only to people who are spending money on their service or advertising with them, not just using the website.
Some Q&A for this landing page builder
- What kind of landing page builder is Wix?
Ans: It’s the same as the above two (i.e. a website builder)
2. What is the biggest added value of the free plan of Wix?
Ans: Social marketing tools, built-in email, and analytics
3. When would you upgrade to a paid plan?
Ans: You can upgrade if you need your own domain name only
4. What’s the starting price of the paid plan?
Ans: The current paid plan starts at $ 8.43 per month.
4. Landingi – High-Converting Form Templates
Landingi is a new dedicated landing page builder that offers tons of customization possibilities, integration options, and analytics.
Its A/B testing features are not that bad for finding out what’s going to work best when looking at your conversion rates down the line.
Landingi has a fantastic landing page template, but it’s not the only thing that sets them apart.
Landing pages are categorized by industry and goal- so you can quickly find your ideal template without any fuss.
Not only do you find landing page templates, but there are also a series of form templates you can customize to your liking.
You’ll also find an option for editing the custom thank-you page after submission.
Most landing pages offer this by default, but it’s nice that there is branding with Landingi too.
Landingi’s built-in analytics are simpler, but not too simple. They’re similar to website builders instead of dedicated landing page builders.
So you don’t have as many bells and whistles available at launch – though there is plenty of potential for customization if that’s your thing.
The free plan is perfect for very small campaigns with limited resources.
With only 200 visits, the campaign can be launched and quickly brought to life without any additional stress or worry about traffic.
Some Q&A for this landing page builder
- What kind of landing page builder is Landingi?
Ans: It’s just a landing page builder.
2. What is the biggest added value of the free plan of Landingi?
Ans: You’ll get Dozens of form templates.
3. When would you upgrade to a paid plan?
Ans: You can upgrade when the free trial is over.
4. What’s the starting price of the paid plan?
Ans: The current paid plan starts at $ 28.77 per month.
5. Unbounce – AI Tools to Personalize Your Landing Pages
I was excited to start customizing my Unbounce landing page, but it seemed really overwhelming at first.
There were tons of fields with different options for customization and some of them looked pretty confusing.
But after a few minutes, I got more comfortable with the interface and realized that it actually lends itself well to very detailed customization.
This is great because we can make our pages look exactly how we want them so they’ll be perfect when someone visits one on their phone or computer screen.
Unbounce makes it easy to design your landing page in just a few clicks. They also have tons of templates that you can customize with your company’s logo or branding.
You may need help deciding on the best template for what type of campaign you want to run. Whether it’s lead generation or e-commerce—just let their helpful customer service team know.
Get a template of your choice that matches your brand. In case you don’t find a landing page of your choice, get more from ThemeForest.
In Unbounce, you can view and compare landing page templates in the same window. Plus, pre-filled template text is a series of tips for building a high-converting landing page.
This saves time if you’re new to designing your own web pages but still want them to have that professional look.
Other features
Unbounce provides everything you’ll need to create a perfect landing page.
They have all sorts of integrations, tracking capabilities, and even personalization for your customer’s interest.
There are also some great features like A/B testing which will help refine your marketing messages before they go live or get blasted out on the world wide web.
You can use dynamic text replacement to change the page for your visitors.
You’ll be able to customize it and make sure that any information they’re looking for is right there waiting, ready when they need it most.
What’s even better?
With AI-powered “smart traffic” tools you can match different variants of a webpage as well as individual products with each visitor based on which one will convert the best.
Some Q&A for this landing page builder
- What kind of landing page builder is Unbounce?
Ans: The same as Landingi (i.e. a landing page builder)
2. What is the biggest added value of the free plan of Unbounce?
Ans: You’ll get Dynamic text replacement and “smart traffic” tools
3. When would you upgrade to a paid plan?
Ans: You can upgrade after 14-day of a free trial.
4. What’s the starting price of the paid plan?
Ans: The current paid plan starts at $ 80.00 per month.
6. Instapage – The Most Powerful Platform (WordPress)
Instapage has thousands of templates available to inspire you when designing your landing page.
You can choose any template from their categories, which are categorized by use cases such as app downloads or newsletter sign-ups.
Instapage features a conversion rate for each category that will help get the most effective landing page with very little effort on your part.
If you want to get your landing page up and running fast, Instapage has a variety of ways that make it easier than ever.
Choose from different publishing methods: publish straight to WordPress or Drupal. You can connect with any custom domain you desire.
They’ll even do all the work for you by providing pre-built templates as well. No matter which method is best suited for your needs – they can help.
Instapage may seem like the perfect landing page builder for you because it has a ton of features that other builders just don’t offer.
For example, Instapage is easy to use and offers many templates so your customers can see exactly what they’re getting before making their purchase.
This is something you may not find easily on other platforms. Plus, if you want help designing your landing pages then there’s no need to worry because they have hundreds of designs.
Instapage also has a feature that allows you to add multi-step forms. You can have visitors provide their names and emails on one screen, then be directed to add form fields for more information.
This will help you create a more concise landing page that still gathers the necessary information for your campaign.
The downside:
Once I tested this builder, I ran into a problem where Instapage canceled my account while I was editing a landing page.
It took three days for them to reinstate the remainder of my free trial after it happened.
The issue seems related to some kind of glitch they had once because that’s all it seemed like when we talked about why and how the cancellation occurred in detail.
Further, according to my experience, their support system is also not that satisfactory.
Some Q&A for this landing page builder
- What kind of landing page builder is Instapage?
Ans: The same as the above two (i.e. a landing page builder)
2. What is the biggest added value of the free plan of Instapage?
Ans: It’s a multi-step form and easy publishing to WordPress
3. When would you upgrade to a paid plan?
Ans: You can upgrade after 14-day of a free trial (same as above).
4. What’s the starting price of the paid plan?
Ans: The current paid plan starts at $ 67.47 per month.
7. Leadpages – The Simplest Dedicated Landing Page Builder
This is for people who want to get up and running quickly with a conversion-rate optimized landing page.
Leadpages offers customizable templates that are easy enough for even the most novice of designers.
The interface is simple––users have their choice from predesigned sections like headers or callouts.
From there they can easily drag them into any order desired in addition to customizing fonts, backgrounds, text size, etc.
You don’t have to learn web design software such as Adobe Photoshop first to get a beautiful landing page.
Similar to most dedicated landing page builders, Leadpages has a huge selection of integrations.
You can easily integrate analytics data or schedule posts and campaigns with other services you may use like email marketing software to create an effective lead generation strategy.
You’re likely to find your desired landing page because there are tons of options available in every category.
Additionally, Leadpage provides the solution for people looking to create landing pages and get detailed analytics on their campaigns.
Use A/B testing to make sure you’re using the best possible layout and content in your campaigns.
Do you have a great lead magnet idea for your landing page, but don’t know where to start?
Leadpage lets you attach files or links right onto the form of any given webpage.
This way, visitors can fill out their submissions and take that next step in completing what they are looking for (eg. downloading an ebook).
It’s easy peasy from there on out because all these important pieces will be saved in one place.
The downside:
The only downside of Leadpages, to me, is that it was pretty slow at loading, whether updating my landing page or logging in.
While this didn’t inhibit progress too much, I found waiting a minute before something like a form would save very frustrating when the other builders on this list loaded so quickly.
The builder was pretty slow to load, even saving something you’ve created takes time.
But, Leadpages delivers when it comes to looking good as they had a lot more design templates that you can use for your landing page.
Some Q&A for this landing page builder
- What kind of landing page builder is Leadpage?
Ans: The same as the above three (i.e. a landing page builder)
2. What is the biggest added value of the free plan of Leadpage?
Ans: It’s a lead magnet for automatic delivery of an offer
3. When would you upgrade to a paid plan?
Ans: You can upgrade after 14-day of a free trial (same as the above).
4. What’s the starting price of the paid plan?
Ans: The current paid plan starts at $ 36.75 per month.
8. GetResponse – Best Landing Page Builder for Business
GetResponse is a powerful marketing platform that includes all the necessary tools to create and send out successful campaigns
With a drag and drop editor, you can create eye-catching landing pages that are mobile responsive.
Any business will have all the tools they need to market their company online with GetResponse.
What is your favorite email marketing platform? You don’t have to worry about your email marketing if you have GetResponse.
With GetResponse, there’s no need for technical know-how, and the interface is so easy that a 12-year-old daughter could do it with ease.
You can try the platform free for 30 days before committing to a paid plan with flexible pricing depending on your needs.
One of my favorite features about GetResponse is how it integrates seamlessly with WordPress so I never have to worry about manually linking up different platforms again.
Get response provides you the ability to send out mass mailings through their system. They will automatically do all sorts of things like removing duplicate recipients from lists.
It will create segmented mailing lists based on who has opened previous messages by subject line preference vs age demographics etc.
It will also deliver time-sensitive announcements pre reminders/date expires etc. while giving insights into what campaign worked best.
Why I love GetResponse!
GetResponse is one of the best email marketing services available on the market today.
The email marketing software offers a number of features that make it easy to create and send professional emails.
Getresponse has been called “the world’s most recommended ESP,” by Forbes.
This is due to their high-quality customer service in addition to their vast selection of free templates/elements as well as low monthly pricing plans of just $9 per month.
The truth behind Getresponse’s success lies within its “Industry-exclusive” benefits like advanced automation tools designed specifically for marketers
They offer many features that help you get your message out to a wide audience.
To name a few, below are also some of the great features I really like:
- Built-in image editor, images from Shutterstock, gifs from Giphy;
- The service or product integration ( say, Etsy, BigCommerce, etc.)- they’ve got it covered.
- A handy conversion funnel builder for anyone looking to optimize their campaign strategy in one place.
- It has an easy-to-use interface for setting up campaigns with ease.
GetResponse has recently announced that they offer a free version of email marketing service and website builder.
Website Builders That aren’t recommended
I have found that a lot of website builders just won’t do for landing pages.
Some are too simple, which might not be what you need to build something fast and easy like a marketing campaign.
Others were so complex, and you’ll get confused as soon as you started trying them out. Here’s the list of sites that don’t work well for building your successful landing page:
WordPress.com:
WordPress.com gives you a generous 3GB of storage on their free plan. It could be the choice for people whose landing page needs to include video content.
However, it doesn’t have any landing page templates or design options. Besides, it is much harder to use compared to others.
So, if simplicity is important then maybe this isn’t going to work out. Therefore, it’s not on our recommended list.
SimpleSite:
SimpleSite provides a quick and easy way to build landing pages, but it’s limited in customization for the free plan.
It’s so limited that it’s hard to guarantee you’ll be able to match your branding.
Plus, there are no integrations for social media or email marketing.
It means this service missed the cut of our list (and we only included services with stellar features).
Jimdo:
Jimdo is a great landing page builder for those who want to get up and running with minimal fuss.
Just drag-and-drop layouts into the canvas. But Jimdo doesn’t have all the bells and whistles needed to make a beautiful landing page.
They don’t offer any analytic software. It also lacks features like a built-in email marketing system and a customizable contact form.
These are important features for someone who is serious about growing their online business.
Dedicated Landing Page Builders
Now, you can create perfect landing pages with any of the free website builders that we’ve mentioned above.
You can also use a dedicated landing page builder to get more features for your campaigns.
These builders have more advanced features and are the best of their kind when it comes to analytics, conversion rate optimization, and promotional tools.
These advanced features come with a steep learning curve which means you will need more time to construct your landing page but these wonderful tools are worth knowing about.
So, these landing Page Builders specialize in helping businesses and entrepreneurs reach their target audience through design-driven marketing strategies.
If it’s time to make an impact on potential customers who are looking at what they need so their business grows exponentially, then this may be just the answer.
Frequently Asked Questions
What is a landing page builder?
A landing page builder is a marketing tool that allows you to create web pages tied to specific marketing campaigns. It is designed with conversion optimization in mind.
It makes it easy for you to create web pages tied specifically towards one promotional event or another while still using features like tracking campaigns’ success rates.
What is (are) the best free landing page builder(s)?
Weebly and Wix are also included in the top best free landing page builders, according to my personal experience.
They let you customize your website to be as unique or personalized as possible with minimal effort that is needed from a professional designer.
Not only do they have built-in integrations for tons of tools like Google Analytics but also offer great analytics so you can track your campaign success easily.
What is the best-paid landing page builder?
GetResponse is the best-paid landing page builder. It offers numerous features that others don’t provide, and it has a pricing structure to match.
You can get started with little investment. So far, I haven’t seen any users complaining about GetResponse Services. If you’re not just a beginner it may be worth investing in a paid plan.
Paid plans allow full customization and flexibility with the design of your landing page without any limitations on functionality or templates.
Free versions can only offer limited options because they depend on their advertising partners’ services to generate revenue.
This eventually limits free users from receiving all the benefits that come with committing to an investment upfront such as customer service teams who will answer questions at no extra charge if something goes wrong during setup.
You’ll also get training videos that teach how to use the features. You may need additional help once inside the program’s interface.
To learn more, you can read our expert GetResponse review.
Can you create a landing page without a website?
Yes, you can use landing page tools to create standalone pages for your marketing campaigns without the need for a full website.
To get started, you’ll simply sign up with one of these services and then choose from an assortment of templates or start fresh by designing something yourself.
Some platforms even allow you to add social media integration so that people who share content will be able to see it on their feeds too.
If you’re looking for a site builder that can handle whatever your needs, there are plenty of options.
However, if you need something more specific – like just one landing page to announce an upcoming event or opportunity – the best website builders on this list will have what it takes.
Is a landing page the same as a website?
No, they are not the same. Websites are networks of pages and information designed to support broader business goals.
They’re an organized collection with a specific goal in mind, whether it’s to sell you something or simply provide information about the company and what they offer.
Websites are great for sharing information, but they aren’t the most effective way to get people to take action. Whereas, a landing page is a standalone web page tied to a specific marketing campaign.
It can be part of the website, but generally, they have a more specific purpose than general browsing or gathering information about one topic.
Landing pages have more limited functionality and less content than websites, which is why they’re perfect when you want your customers’ attention.
No time wasted on unnecessary browsing – just one goal in mind: conversion.
One of the most effective ways to drive traffic to your landing page is email marketing. Landing pages are an integral part of any marketing campaign.
They enable you to generate a landing page tailored for your current promotion. And also provide the tools necessary to make sure that visitors convert into purchasers.
What features does any landing page need to have?
It’s no secret that landing pages are a crucial element of any successful online campaign.
A good landing page is one with all the basics, including the following elements:
- Company logo to establish credibility and trustworthiness;
- An enticing offer for visitors (in this case in exchange for their email address);
- A conversion-optimized layout; and finally,
- An easy way to take action- is a call-to-clear form or button which will automatically send them where they want to go next after submitting their contact information.
If you’re new to marketing and need help designing your page, Fiverr has a list of expert landing page designers who are happy to take on a task for as little as $5.
You could also refer to my article on DesignCap review for more information on designing your landing page.
When should you upgrade to a paid landing page builder?
You have an important decision to make when it comes to time for your landing page builder: what features do you need most?
If you want a custom domain name, standard analytics tools, or third-party integration with other marketing software then the answer is clear.
When you want to upgrade, check out their coupons for the best price on landing page builders.
