Introductory
- Looking for a quick way to find a high Cost Per Click (CPC) keyword?
- What are the most expensive Cost Per Click (CPC) keywords?
- Do my expensive keyword phrases have a positive or negative effect on the cost of advertising?
Today, you’re going to learn everything related to cost per clicks keywords at the end of this article.
Your CPC is one of the most important metrics you can work on as an internet marketer because it determines how much revenue and ROI comes back to you.
Everything from advertising investment to conversion rates depends on just what people click for.
That’s why understanding the dynamics behind it becomes essential since everything depends upon its calculation.
It may be either investment amounts or revenue generated by ads. I hope you’ve got an idea now.
Let’s dive into it now!
What Are High CPC Keywords?
Do you know how much it costs to generate a single click on your PPC campaign? (PPC stands for pay per click).
The answer is CPC or cost-per-click. It is nothing but a pricing model for pay-per-click marketing campaigns.
It’s the price of clicking an ad – and not only that but for every time someone clicks. It’s based on how much money each of these clicks costs to advertisers.
You don’t get paid as long as nobody clicks those ads hosted onto your blog or website though.
In order to generate higher revenue, you will need to offer advertisers an increased cost per click (CPC).
In other words, the higher an advertiser’s cost-per-click (CPC) is, the more revenue you’ll make as a blogger.
Understand that the more money you can get out of them, the more money they are willing to spend on your blog. This is the truth!
This is the formula of CPC you might want to know.
The cost per click can vary depending on the keyword. It’s because some particular keywords bring in a lot more revenue than others.
For example, let’s say the keyword “digital marketing” brings in more revenue than “dental clinic”.
And that means ‘digital marketing’ has a higher cost-per-click (CPC) keyword than ‘dental clinic.’
So, the above illustration lets us define a high cost per click (CPC) keyword as “High CPC keywords are the ones advertisers pay more on platforms like Google AdWords.” Let me know whether you agree or not in the comment section.
High CPC Keywords for Bloggers
As a blogger, you are not only rewarded for how many hits your blog gets per month. Revenue is also based on what advertisers pay to run ads on the page.
Whether you’re a blogger or working in the advertising industry, there’s no denying that traffic quality is the key.
If an ad network can’t guarantee high-quality visitors through their platform, it will cost advertisers more money and bloggers less income.
Targeting high CPC keywords to generate more AdSense revenue?
If you’re looking to make more income with your ad, you must be targeting the right keywords.
You may want to create content around high CPC keywords so that you earn more, right?
That’s why I’m here now to share a few ways in which we can find more profitable keyword phrases using online tools.
Find High CPC Keywords for Your Website
Google AdSense is a popular way to monetize websites by displaying ads on user-sponsored pages.
It’s the largest one with nearly 2 million advertisers and billions of customers in the world.
Ad networks are where people earn money from advertising by using a keyword that they want to promote their product or service.
Study shows that earners receive 80% of revenue from 20% of the keywords they used. This implies that if you’re looking at making money with this network, remember, not just any keyword will do.
Therefore, content creators or bloggers must be careful in choosing appropriate keywords as these will decide their revenue income. The benefits you get from Google Ads don’t stop there;
If an advertiser has a problem with any aspect related to performance or fraud detection with one keyword then all ads for them are disabled until the issue is resolved.
Google is aware of the scam and its team has been working diligently to find a solution.
They will take certain measures to protect your account from being hacked, or any other type of fraud. There are lots of ways you can increase your AdSense earnings.
And you, as a content creator or blogger, can significantly increase your chances of earning high-paying keywords if you find them. Here’s how to do it with the right tools:
1. Google Keyword Planner to Find Profitable Keywords
Let’s find some of the most profitable or high CPC keywords using Google Keyword Planner. Follow the following 5 steps.
(i) Sign in after you’ve created your AdWord account on Google.
(ii) Go to keyword planner from the tools & settings
(iii) You can explore keywords directly. Click on the “Discover the new keyword”
(iv) Enter keywords related to your niche, specify your desired country(s), and hit “Get Result”
Select your desired location (s)
The result will show you keywords (by relevance), average monthly searches, competition, ads-impression, suggested bids (low&high bids), etc. The suggested bid is related to CPC.
If you hold your mouse, it’ll show up like low cost per click or high cost per click. But, the average may vary depending on your location.
(v) Choose keywords with the highest suggested bids and CPC. To get traction easily, try going for low-competition keywords so that you can grab a spot right away.
2. SEMRush to Find Money Making Keywords
SEMRush features a vast selection of SEO tools for any website. And, using it to find money-making keywords is not only practical but also possible without a doubt.
There are two ways you can accomplish this feat. The first one is to search for your niche-related keywords with high CPC keyphrases.
I would like to explore the other method in detail so that everyone understands. Let us now turn our attention towards it and take a closer look at how this approach could be put into practice.
First, to go to Semrush, just type semrush.com on Google. You’ll find lots of features available in the sidebar.
It’ll appear as shown in the screenshot below.
Second, enter the domain of your competitor.
Third, Go to the Keyword Magic Tool and enter the keywords it’s ranking for.
Fourth, from the ‘CPC’ column choose the highest amount. You are done, now. The highest cost-per-click (CPC) keyphrase or keyword will appear now.
Fifth, now you need to narrow it down depending on volume, ranking difficulty, and other metrics.
That’s it!
3. Ahrefs to Get High Paying AdSense Keywords
Ahrefs is a tremendously powerful competitor in the SEO space. It has been consistently gaining ground over its competitors like SEMrush.
The search engine ranking tool Keyword Explorer makes finding high-paying keywords very easy to do.
The high CPC keyphrases are readily available on Ahrefs Keyword Explorer. Just visit the page and find them in its column of highest CPC keywords.
First, type “ahrefs.com” on google. But, you need a premium plan to sign in.
Second, select a’ Keyword Explorer’ which is at the top bar (as shown in the screenshot).
Third, enter your related seed keyword in the search bar and hit ‘Enter’
Fourth, in the ‘More filters’ box, below the search bar, choose ‘Cost per click, $’
Last, set your desired range (min-max limit) for CPC. Based on the criteria you set you’ll get the top results.
Many keyword research tools such as InstaKeyword, Keysearch, etc. offer the same process of finding money-making keywords. You can access them for free if you don’t want to go to paid tools like ahrefs or Semrush.
Find High CPC Keywords for YouTube
YouTube is one of the most popular search engines and social media sites on the planet.
It draws in a total of 15 billion daily views, making it one of Google’s largest competitors (for the sake of competition).
Finding profitable YouTube keywords is similar to how you do for a blog. But instead of focusing on Google autocomplete, focus your efforts on YouTube’s own autocomplete feature to get the best results.
Don’t forget to use Youtube itself to start your keyword research. As mentioned above, there are lots of keyword research tools you can access for free for your online business. I hope you’ve got them enough.
You can also use a tool like SEMRush if you want the paid tool besides ahrefs.
And make sure that the process I’ve outlined above is repeated over to get a clear understanding of what kind of CPC these keywords have.
On the other hand, TubeBuddy also offers several ways to find profitable keywords ideas for Youtube.
You can use TubeBuddy’s CPC tool to get competitive data on your chosen terms. And then analyze the CPC for different keywords.
The Keyword Explorer in Ahrefs is a great place for YouTube keyword research to grow your channel too.
Some of the Highest CPC Keywords (2021)
It’s no surprise that the top keywords for Insurance in America are auto insurance, health, and car insurance.
With so many options out there it can be hard to know which company is best suited for your needs – but fear not!
We’ve got you covered with this list of what we consider the most expensive keywords and the most popular keywords on Google associated with different types of insurance.
Property & Casualty Insurance; $586 million.
Healthcare Services Plans: $134million.
Some of the Highest CPC keywords on Insurance
| Most Expensive Keywords | CPC | Most Popular Keywords | Volume |
|---|---|---|---|
| Geiko insurance | $ 83.24 | Farmers insurance | 450,000 |
| Instant auto insurance quote | $ 69.72 | Farm insurance | 450,000 |
| Get auto insurance online | $ 67.28 | A car insurance | 368,000 |
| Purchase auto insurance online | $ 64.94 | Car insurance | 368,000 |
| Auto insurance quotes online | $ 63.75 | Travel insurance | 368,000 |
Below is the table of High CPC keywords in Marketing and Advertising niches.
| Most Expensive Keywords | CPC | Most Popular Keywords | Volume |
|---|---|---|---|
| Email marketing | $ 27.85 | PR | 135,000 |
| Ecommerce SEO | $ 24.72 | SEO | 135,000 |
| Local internet advertising | $ 22.08 | Logo design | 110,000 |
| Internet marketing company | $ 22.05 | Advertisement | 90,500 |
| SEO consulting services | $ 20.95 | Marketing | 90,500 |
Conclusion
If you want to rank your website and make money, focus on adding value. You can do this by using these highest-paying keywords in the content or with ads that are tuned for those search terms.
Since you’ve learned some of the highest-paying keywords, create content around them. And focus on adding value to your readers because only then will they be able to find what they need and get the information.
I’m sure it’s been frustrating for you when trying to look up something like “what are high CPC keywords?” Or even just searching through Youtube videos at random hoping one would help out with how exactly keywords research tools works?
Well, this is where we come in; our blog offers easy instructions as well tutorials that include popular topics such as:
- Keyword research tool lists,
- Importance of link building strategies,
- Understanding PPC campaigns…and so much more!
This might seem difficult at first but it’s not as hard as one would think if they just do their research and use the information available for free online.
All a person has to do is start with some keyword tools like Google Adwords or Excel charts created by SEO professionals who have done this before us.
Honestly, it is easy enough for anyone who can read this article. All you need now is, just go back to the article and follow step by step what you have learned today.
And remember to focus on adding value to your readers because only then will success be insight.
FAQs on High CPC Keywords
Below are the answers to some of the most frequently asked questions regarding CPC.
What is CPC in blogging?
The Cost Per Click, aka CPC in blogging, refers to the amount of money you get paid when your blog or site gets clicked.
The cost per click depends on what type of content is created and how valuable it is for advertisers.
In a world where clicks mean cash, CPC is king. Advertisers want to reach as many people as possible with their ads.
So, blogs have become an important medium for them because they are both cheap and effective in reaching the right audience.
People who blog about topics that interest advertisers definitely have a higher CPC. This suggests they can earn more money from ad revenue than those who have lower CPC.
Bloggers get paid every time someone visits one of the links embedded by Google after indexing their site.
They get paid even if there isn’t any interaction between visitors and bloggers after clicking through the link.
Why is my CPC so high?
Your bids reflect how much advertisers are willing to pay for clicks or impressions. Competitive bidding on the same keywords can lead to higher CPC rates.
When there is an increase in competitive bids, the cost per click may go up as well due to limited bid space and increased competition for advertising opportunities.
You can control your bidding price but not that given by your competitors.
What topics have high CPC?
A topic’s profitability on an ad network is directly proportional to its CPC.
Topics that have a high cost-per-click – like digital marketing, for example – are more profitable because they typically generate a $ 76 return per one dollar spent.
The key to attracting advertisers is a high value in your content which indirectly means a high CPC.
But, a Funny topic generally doesn’t attract advertisers because the content does not offer much value. Hence, they have a low CPC.
When CTR is High CPC gets low, why?
It’s true, in some cases you can get a low CPC when CTR is high. But in general, it’s not always the case. The quality score also plays an important role because it affects your CPC (cost-per-click). Having quality content will better your position on a search engine result page.
Finding High CPC Keywords with Low Competition
We’ve already discussed several methods to find high CPC keywords. Implement the above methods properly so you reap the benefits sooner.
One of the best ways to find low competition and higher click-through rates is to do your research based on metrics like ranking difficulty.
This will allow you access to a multitude of long-tail phrases with little or no competitors.
Then, you enjoy the most profitable way of getting higher cost-per-click keywords for your website or blog.
You can learn more about finding high CPC keywords from Harsh Agarwal on YouTube below:
