Why You Need Keyword Research Tools
Do you want to know what are keyword research tools? Think of it as your personal assistant – the one who does all the legwork for you.
This includes finding keywords, analyzing them, and suggesting which ones are most likely to yield results that will make money online.
If someone were looking at this sentence they might think “oh I need help with my campaigns” or “maybe I should try using a different service so maybe these work better than mine do.”
These research tools are essential for any business that relies on digital marketing.
A keyword research tool will help businesses to find the right words and phrases so they can target potential customers better, resulting in higher profits.
Role of Keyword
Keywords play a significant role when it comes to online advertising because there is more competition than ever before.
There are countless companies vying for attention from consumers looking at their computers or mobile devices all day long.
For this reason, every company needs a reliable way of finding out what people are searching for.
Use these tools as well as tips on how best to use them effectively without wasting time and resources.
There are many ways to find keywords online, but one of the most popular is a keyword research tool.
These software programs typically have an expansive database that can be searched for different types of words or phrases.
It will give you suggestions based on what people search for in Google.
Limitation of Keyword
Keyword tools come with limitations though because they only know about searches made through their databases.
This means if someone doesn’t use this particular program then your results may not produce anything fruitful. So, do some testing before making any major decisions.
The 11 Best Free Keyword Research Tools Available in 2022 (Updated)
Keyword research tools are essential for SEO (Search Engine Optimization) professionals since they help to identify words or phrases people use to find information in the search engines.
These tools provide complete SEO information like keyword volume, competition, CPC, top-ranking pages, etc.
That makes it easier and faster for them when optimize their website content with appropriate keywords.
However, most of these tools cost money which can be expensive as well. There may be plenty of free resources available, but not all are helpful enough to satisfy your needs.
Keyword Research Tools Help SEO Professionals.
Top Free Keyword Research Tools, that are as good as paid tools are listed below. The list contains popular features and also website links.
#1 Favorite Keyword Research Tool: Google Trend
Google Trends is one of the best free keyword research tools.
You can use it to find out which search queries are popular by using graphs that compare their popularity over time.
The application also analyzes how different languages and regions view various topics, like movies or music artists for example.
You may be surprised to find out that the most popular search queries in Google are not about politics, sports, or Hollywood.
In fact, it is a favorite pastime of many people: searching for food on their phones.
You can use this free application and get all sorts of information about people’s browsing habits.
When they type “chocolate cake,” “pizza hut delivery” etc., will also appear in your phone browser.
Whether you’re looking for exciting ways to cook chicken tacos at home or want some ideas for new dishes with ground beef from an Indian restaurant near you…
The possibilities go on and on. Its as endless as your imagination. If you want to know the audience’s interests over time, you can compare multiple keywords. That’s it!
Features of google trends are:
- Google Trends is a site that tracks the popularity of search terms on Google.
- It provides categories like news, people, athletes, and beauty as well as year-wise statistics to track interest over time.
- This application automatically detects topics based on the keyword used for searched queries.
- The Google Trends app is an innovative, easy-to-use tool. It allows the user to look at data from around the world.
How Google Trend Looks
Let’s summarise
Google Trends is a site that tracks the popularity of search terms on Google. It provides categories like news, people, athletes, and beauty as well as year-wise statistics to track interest over time.
This application automatically detects topics based on the keyword used for searched queries.
This enables you to know what others are interested in at any given moment or compare your rank with other things being looked up to by users around you.
#2. Keyword Planner
Google Keyword Planner is an amazing tool for people who are looking to increase their website traffic.
It helps you create the desired campaign and choose the right bids, budgets, and strategies that will help your organization reach its goals.
Google Keyword Planner is a way to get keyword ideas and forecasts for your website’s traffic.
You can also use Google’s tool in order to help figure out which bids you should set when building search network campaigns.
Use the competitive bidders offered by this campaign builder. It provides features such as:
- Providing overview reports on click-through rates
- Impressions per day are forecasted from keywords that are trending today and more.
Google Keyword Planner allows users access to all of their data. They may easily find what they’re looking for based on keywords or phrases.
Some other features of Google Keyword Planner:
- Google’s Keyword Planner is a simple yet effective tool. It provides marketers with the necessary information needed to make decisions about keywords used in campaigns.
- The keyword planner can be utilized for search words related to service, product, or website. It will provide statistics on the success of those keywords. The information will help you know when they are appropriate to use.
- One of the best ways to boost your marketing efforts is through keyword research. Fortunately, there are a variety of resources available that can help you with this task for free.
- Google’s Keyword Planner tool offers an easy-to-use interface. It provides valuable information on average monthly searches as well as visualizations by platforms, locations, and search volume trends.
Conclusion
Google’s keyword research tool is an effective way to find new and popular keywords.
This free research software offers plenty of tools including the ability to add words, phrases, or URL addresses. Therefore, you can get a better sense of what people are searching for on Google every month.
The interface also displays visualizations by platforms and locations as well as search volume trends over time.
So, it’ll be easy to figure out how much competition your online business will face in different areas.
You also can download different ideas suggested by this planner. You are a lucky man to find this absolutely amazing free tool.
Access through this link, it’s not an affiliate link that you might scare of. Just kidding.
#3. Keyword Research Tool: Ubersuggest
Ubersuggest is a free application yet a powerful keyword tool that helps you find more than 100 long-tail keywords in just minutes.
Utilizing this application, you can get insights on your website traffic and organic search engine rankings for keywords related to your site’s content.
Features include:
- It provides a complete SEO report to know the competitor’s page ranking for keywords.
- You can find organic keywords by looking at other websites.
- Ubersuggest helps you understand what backlinks have the most impact on your rankings. It gives a list of potential new keywords based on Google search results.
- You’ll be able to see search volume, competition level, as well as seasonal trends for every keyword that pops up in the tool with just one click.
Let’s summarize
Ubersuggest will help you see how your competitors perform with regards to rankings, links, social media shares & likes, etc.
You can use this information as a guide to improving your own website performance by emulating their strategies.
You also can just find out where you could best focus your efforts more effectively. It will show you which organic content is driving traffic.
Also, what factors are important in creating an effective site structure so that your pages rank higher than theirs. Interesting, right?
Use Ubersuggest to quickly and easily find new keywords for your blog. You just enter a keyword you want more information on, like ‘food’, into the search bar at the top of their homepage.
Then scroll down to see what other people are searching on Google that relates to food in some way. All without having any knowledge or experience with SEO. Impressive, right?
#4. Soovle
Soovle is a tool that provides search suggestion services from Bing, Google, Amazon, Yahoo, and more.
This program helps you to save your personalized keyword suggestions in an easy-to-use list sorted by alphabetical order. You can always find what you’re looking for at the top of the page with just one click.
The Soovle tool is a first-of-its-kind search engine that allows you to switch between different types of searches quickly and easily.
It offers the opportunity to customize your searching experience by being able to change options on every level. Say, what type of webpage you want (web results or images).
Some features of Soovle are:
- Easy switching from one engine to another
- Customizing searching options
- Knowing suggestions by performing a search on given engines
- Reusing saved items in the future.
One of the easy to use free keyword research tools
If something isn’t working quite right for you but otherwise sounds like exactly what you’re looking for? Just save it!
You can keep track of all those things over time and reuse them again when they become relevant. You don’t need to go through the entire process anew again later on.
Soovle automatically sorts out all those pesky trending keywords into alphabetized groups.
So it’s easier than ever before to explore new topics every time – whether they be on Facebook or other websites.
Your saved searches will also come up first when using Soovle because they know how important convenience is during these hectic times.
When you save items for later, it’s like having your own personal library at your fingertips.
You can search all of these saved things again and find new connections that might not have been there before.
#5 Useful keyword research tool for businesses:
Keyword In is a useful tool for any person with an online business.
If you are looking to improve your site’s SEO or just want targeted keywords. It will help you find them quickly and easily.
Keyword In is a fantastic tool to help you find new keywords for your website. It does this while being free and easy to use, too.
Keyword In is a powerful and easy-to-use tool that helps marketers find the perfect keywords to increase their website rankings.
It’s one of the best free keyword research tools on the market today, which also can be used for PPC or Google Adwords programs.
Some features of Keyword In:
- The possibilities for search here in Keyword in are three: The first type, broad match lets you use your keywords in any order but is less specific than phrase and exact matches. Phrase match allows the user to enter their keyword as a sentence or list of words with no spaces between them. The last one is, exact match: An exact match requires that all words be spelled correctly without exception.
- Keyword In is a simple and easy-to-use keyword generator that will help you find the perfect words for your search engine optimization (SEO) or pay-per-click (PPC).
- Keyword In performs one step to check for all possible combinations, so get ready to start typing.
- It’s one of the best ways to improve ranking with SEO and PPC ads.
#6. Keyword Tool Dominator
Keyword Tool Dominator is a search tool that enables you to find long-tail keywords your audience has been searching for.
It provides keyword tools like eBay, Amazon, and more. This app makes it easy for users to get lists of over 100 different phrases – all tailored just for them.
KTD has amazing features:
- Keyword Tool Dominator is a fantastic and FREE innovative tool for anyone who has to write content and needs the best keyword suggestions because it provides real-time keyword suggestions.
- You can find hundreds of keywords in less time just by typing one term into this feature-packed utility.
- It also enables you to search phrases from any given phrase. This way saves even more precious seconds when writing articles or creating blog posts.
- The internet is full of information, but it can be difficult to find exactly what you’re looking for. That’s where this application comes in. It predicts the result from other people who use the internet and offers a list of popular search terms that may interest you. You don’t have to type anything into the browser again.
The list shows up as soon as you enter your query. So, it is easy to use for people who don’t know what they’re looking for on the app itself.
# 7. Innovative Keyword Research Tool:
WordStream is an innovative application that enables you to research keywords just by entering a keyword or website URL.
It sources data through the Google Keyword Research API, so it’s always up-to-date with current trends and changes in search engine algorithms.
You can filter out your results by the industry as well.
Wordstream is one of my favorite tools for researching keywords online because they have all the latest information from both Yahoo and Bing right at our fingertips.
They even show what statistics each has to offer before you do any digging into them yourself.
Below are what this Free Keyword Research Tool provides:
- Wordstream can show up in the top 10 keywords. You know it’s free, right?
- Wordstream provides a result with a competition score and estimated Cost Per Click, commonly called CPC.
- This competitive keyword research tool will significantly help you to drive traffic through online organic search as well as through paid search advertising.
- You can link your Google Ads account safely using an authentication protocol.
- You are allowed to upload a downloaded file into Google Ads.
- It provides a tool for getting ideas, including long-tail keywords and PPC keywords, etc.
- Users can download a keyword list in a comma-separated value which is called CSV (in short) file format.
#8. Powerful Keyword Research Tool:
Keysearch is a powerful tool that will help you find relevant and low competition keywords for your site.
It gives you many options to get the phrases or words of interest, utilizing search results from Google, Amazon, and YouTube among others.
With Keysearch’s in-depth keyword analysis capabilities – which incorporates searches on these sites as well.
It can be an invaluable resource for any marketer looking to make their website more visible online without investing too much time searching for themselves.
The Key feature of KeySearch:
- Keysearch can let you check the backlinks of your website.
- Search up to 5 keywords every single day.
- You can track the rank of your website through keysearch.
- Audit your web page through Keysearch, Good!
- This free tool can still let you create your website reports for free.
- This tool is automatically updated frequently.
- You will also receive notifications about your google ranking updates.
- Keysearch provides a video tutorial if you are interested to know how it works.
#9. InstaKeyword
InstaKeyword is a keyword-finding tool that can give you some of the best keywords on the web.
This will allow your website to rank higher in searches and get more traffic from potential customers who want your products or services.
The results are delivered through an easy-to-read interface, so it doesn’t take much time to be discovered by users.
InstaKeyword has been called one of today’s most important resources for finding new ideas when creating content with words as its foundation.
It provides many options such as keywords per month, competition score, search volume within specific regions (local), etc.
All these provisions make research a breeze instead of difficult because there are often many choices available.
I am sorry to say that there is no free version available now. These options are usually available on paid tools.
The good part is that unlike other paid versions it can be purchased with a one-time payment which you will not find anywhere else. You’ll even get commercial use license.
Key features of InstaKeyword:
- It will allow users to search for keywords from all devices.
- All keywords can be exported in just a single click.
- Instakeywords helps users to find both short-term keywords and long-term keywords.
- Unlimited search per month.
- Competition analysis score.
- You don’t need to navigate or reload the web page as it provides keywords and statistics on a single page itself.
- CPC data for ad targeting.
#10. Answer the Public
AnswerThePublic scours autocomplete data from search engines like Google and spits out every useful phrase, question, or commonly searched term people are asking around your keyword.
This can be a goldmine of consumer insight that you’ll use to create fresh content for new products in the industry – something customers will really enjoy.
Answer the Public is a new tool from Google that generates data to help you demonstrate how effective your campaign has been.
This service supports the United States, Australia, Afghanistan, Spain, France, etc.
From One SEO Executive:
Here’s what an SEO Executive talks about Answer the Public “When it comes to writing content: “ AnswerThePublic is our go-to resource.
It’s helped us grow with organic keywords and we can answer people’s questions as closely as possible so they’re getting the best information available.”
AnswerThePublic has become a very important tool in helping users provide quality content for their readers by ensuring that it’s optimized and targeted just right.
It also makes sure they show up on searches when someone asks about something specific like what type of dog food should they buy.
Here are some of the features of AnswerThePublic provides:
- Answer the public can easily find out 1500 PR keywords worldwide.
- It provides a complete visualization of the data.
- By entering any keyword in the search textbox of the Answer the Public, the application will automatically give content suggestions.
- It supports numerous languages such as English, French, Portuguese, Espanol, etc.
Sign Up for Free if you don’t like the pro version.AnswerThePublic
Query Display
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#11. Semrush Free Option — Keyword Magic Tool
Here comes Semrush in our No.11 list of free Keyword Research Tool. This doesn’t necessarily mean that Semrush is the least effective tool.
In fact, it is considered the No.1 Marketing Tool on the market today by many experts.
The Semrush Keyword Magic Tool is a great tool that provides users with keyword research and information.
Free account holders can perform 10 requests per day, but keep in mind each query counts towards your daily limit of ten queries for Domain & Keyword Analytics.
Here’s how to use the Keyword Tool.
Simply type in your keywords, and you’ll be able to see what people are searching for on Google with a broad match, phrase match, or exact match search.
You know what these terms mean, right? If not, scroll up and check out what all those terms are about.
You can also check out related searches that might provide some good ideas about where your content should go next.
It’s Beyond Keyword
Keyword research isn’t just about a “keyword” – it’s also about the phrases and questions your target audiences are using to find what they need.
These are critical components of any form of a marketing campaign, so make sure that you’re including them in yours.
Helpful Data This Keyword Research Tool Provides
Gathering data can be time-consuming if you’ve ever done your keyword research.
But, once it’s completed, you will have valuable information that could really help your business thrive and grow in no time at all, I promise.
Some important data this Keyword Research Tool provides
You’ll be armed with the following features:
- Building a social media strategy
- Creating better SEO strategies
- Keywords and phrases to ignore
- Competitive research
- Developing the best keywords for SEO and Google Adwords
- PR campaigns
- Brainstorming sessions
- Audience research
- Local search campaigns
- Creating content calendars to meet marketing deadlines.
While gathering this data may seem like an arduous task as mentioned above because of how much material there is out there on any given topic.
You should know that with good keywords and quality resources, the process becomes easier than ever before when using a powerful tool such as SEMrush.
Keyword Research Tools: Conclusion
Keywords are one of many tools to use when analyzing your audience’s interests.
You can compare keywords in the same industry or you could even go as far as comparing them with other industries and see how they change over time, giving insight into what trends will be popular next year.
A keyword analysis is a powerful tool that marketers need for tracking customer preferences.
When done right, it allows us to track which topics have increased interest while watching others fade away- indicating future consumer needs and spending patterns.
The best part about this technique?
All we’re doing is looking at Google search results so our data isn’t biased by any single company’s information.
Instead, we get an unbiased look at who consumers want more of or less from today. It’s always a good idea to do your research before you dive into any new project.
This is particularly important when considering that the web can be full of false information, or worse and manipulated data.
You don’t want to invest time and energy in something only for it not to work out as planned.
So take advantage of these free keyword research tools we talked about today, such as Semrush, Google Keyword Planner Tool, etc.
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