Best Practices For Email Marketers
Before we come to the best practices for email marketers, let’s discuss a little bit about email marketing. Email marketing is considered one of the most effective acquisitions marketing channels.
According to one survey report, email marketing is the most profitable marketing lever. Brands earned US $36 on every dollar spent which is amazing.
Be careful, however, to distinguish between acquisition emailing campaigns that are carried out on rented or purchased email bases, with results that are often disappointing at the start, and trustworthy emailing campaigns carried out by your prospects and customers.
The performance of email marketing as a lever for activation, engagement, and loyalty can be exceptional, provided that good practices are mastered and intelligently executed in all the possibilities offered by software in terms of segmentation and scriptwriting. customer journey.
You are going to realize how comprehensive this guideline is for you to become a very well-informed email marketer in just a few minutes of reading the article.
You’ll see the 4 best practices to know to design an email template, organize your contacts and campaigns, and advice on choosing your emailing software.
The 1st Best practice for email marketers
Choice of emailing software
Let’s first understand how email marketing software work
Email marketing software uses online platforms to send bulk marketing email messages to your subscriber list. This tactic allows you to better attract new customers, strengthen relationships, and reward customer loyalty.
You can quickly and easily reach your audience exactly where they are, without having to pay for expensive ad space on Google or Facebook as a result of an email marketing campaign.
The best email marketing software works by taking advantage of some of these important features:
1. Automation
The ability to send sequences of emails when a user joins your mailing list or takes an action on your website. This could be buying or abandoning a shopping cart.
2. Custom email templates
Drag-and-drop email campaigns eliminate the coding requirements from email marketing so you can focus on adding content and images to your email.
3. Dynamic content
You can use merge tags in your emails to customize them for each mailing list member through dynamic changes because this will help you avoid syntax errors.
4. List segmentation
The longer you interact with your mailing list, the more data you collect, including open bids, interests, purchase history, etc.
5. Analytics panel
Because it will improve open bids, click-through rates, purchases, and more.
6. Advanced features.
Check out other cool features you can add to your campaigns, such as polls, contests, coupons, and events.
Some popular email marketing softwares
There are hundreds, if not thousands of email software currently available on the internet. Indeed, it is a herculean task to find the right and the best one for your marketing journey. Some popular services in this connection include Sender, Convertkit, SendPulse, Getresponse, and EmailOctopus.
The question remains, how would you know which platform will suit your needs. In fact, there are many factors required for consideration. Just to give you an idea, make a comparison between any two services you have heard about either from friends or on social media.
You need time to understand the main differences between the software before you make a comparison in detail.
The following points will help you make a comparison to make a decision. Since they are beyond our main topic, separate articles need to be published for detailed elaboration.
- Key definitions in email marketing.
- Table of the different types of email marketing software
- Methodology & analysis grid for choosing an emailing software
- Comparison – Top 4 emailing software for TPE / PME
- Methodology & analysis grid for choosing Marketing Automation software?
The 2nd Best practice for email marketers
Campaign management
Scheduling an email campaign now a day has become quite simple and easy with most “modern” emailing software.
This necessarily does not mean that all emailing campaigns get happy and satisfactory results.
There are lots of good practices to understand in terms of contact management, planning, and campaign testing to improve the performance of your emailing campaigns.
- Contact management: lists, attributes, and segments
- Campaign timing – Preferred days and times
- Best practices in email deliverability
The 3rd Best practices for email marketers
Templates & Design
When designing an email template, of course, we want it to be elegant, but above all, it must be efficient, with a layout that promotes clicks as much as possible.
The design of an email is an exercise all the more complex since it is necessary to ensure that the email is displayed correctly regardless of the type of gadget that the client used, not to mention the constraints at the level of HTML / CSS code.
- Layout and content of emails
- The art of designing an email
- The art of coding an email in HTML / CSS
- Test your email template
The 4th Best practices for email marketers
Performance analysis
Emailing software makes it possible to obtain statistics on each campaign such as deliverability rate, open rate, click-through rate, etc.
To analyze the performance of each campaign rigorously, you have to understand the meaning of each indicator and have a few orders of magnitude.
The analysis of emailing performance shouldn’t stop with the press. Try to add tracking parameters to the links in your emails.
By doing so, you will be able to use Google Analytics to know the behavior and the conversion rate of clickers in your email campaigns.
You will be able to know the following information by adding the said link tracker.
- Performance indicators & average statistics
- Analyze the performance of an email campaign
- Track your email campaign via Google Analytics
Benefits of Email Marketing Platforms
Email marketing is critical because it is one of the best ways to build loyalty, generate income, and find users where they hang out – in their inbox.
When a user subscribes to your mailing list, they are interested in your business and ready to receive your messages.
Since 74% of shoppers believe word of mouth influences their buying decisions, email is a natural extension of this ability to collect and share information that matters to them.
Additionally, if you’re in the business of sales, email is the third most important source of information for your B2B audience, second only to personal connections in the workplace and recommendations from industry leaders.
By choosing the best email service, you are economically sending out messages on a large scale, talking to hot leads without cold email coverage, and paying no commission outside of your monthly subscription.
Additional Benefits
Some other benefits of using email marketing services include:
- Email marketing is cost-effective and has a proven ROI
- Ease of use and pre-thought email designers make it easy to create stunning and mobile-friendly emails.
- An email is a form of omnichannel marketing that builds customer loyalty and brand awareness.
- You reach the exact destination of your customers as long as the correct email address is entered.
- Email enables marketers to deliver relevant, personalized, dynamic messages to their customers. A survey report shows that 74% of marketers say personalization increases customer engagement.
- Automatic emails such as abandoned cart emails, welcome emails, and post-purchase emails allow you to generate additional income with a minimum of time and effort.
- The possibilities for email marketing are endless and you can find easy-to-use tools whether you are a small business or a large enterprise
Email Marketing FAQ
What are the types of email marketing?
There are three main types of emails that you can send on your list:
- Newsletters and advertising mailings: These are emails that are sent once on your list and provide the latest content, news, and offers.
- Transactional emails: These emails are used in e-commerce and can be things like order confirmation emails, receipts, invoices, and delivery of confirmation emails.
- Behavioral messages: These are emails that are set off based on subscriber actions such as welcome emails when a potential customer joins your list, re-engagement emails, upsell/cross-sell emails or post-purchase review emails, etc.
Can I do email marketing for free?
Yes, you can for sure, get free email marketing services if your list size is small. For example, GetResponse, AWeber, ConvertKit, or Mailchimp offers free plans if you have less than 1000 or 2,000 subscribers.
You can also send only between 5000 to 10,000 emails a month depending on the platform.
However, if you join the premium plan, you will get advanced tools with better delivery, unique designs, and automation features because they are paid plans. You don’t need them if you’re still a beginner.
How do you use email marketing?
To get started with email marketing, the following steps must be followed:
- Select your email service provider from the list above and register immediately.
- Collect contacts through selection forms in order to create your email list.
- Create original email templates so as to grab the attention of your audience.
- Create your welcome email series.
- To make sure that your content is free of errors use the best grammar checker “Grammarly”. It is by far the best online grammar checker which will help you become a professional writer because it provides different styles and options to choose from. Your bad sentences could also be corrected automatically.
- Conduct A / B testing of your theme. This will greatly increase open rates as a result.
- Review your email on the platform to make sure it is visible on all devices.
- Schedule and send the letter at a convenient time for you.
- Review your e-analytics to improve your engagement.
When is the best time to send an email?
The timing for sending emails depends on your customer data and your business type.
For example, Tuesday and Wednesday tend to be the most interesting when more people open, read, and click on your emails. Also, 8:00 am and 4:00 pm are the best times of the day to send emails.
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