Introduction: Best Free Email Marketing Services
Email marketing services can have a significant impact on the success of your campaign, but it’s not as simple as choosing one service.
Did you know that there is a myriad of amazing email marketing services for your business to explore?
We hope this article gives you the information necessary to find one perfect for YOUR needs. I talked about how to set up an effective email marketing campaign in my previous article.
Today, I would like to focus more on free email marketing services or software. This is because I felt like many beginners want to grow their mailing list through the free versions.
Of course, I include very few paid versions for those who wanted to go to the next level.
Choose wisely among many Email Marketing Services
Email marketing has been one of the most cost-effective advertising strategies for online businesses, so much that it’s said to have a 4300% ROI on average.
Email is easy and cheap to manage all by yourself, giving you full control over your customers’ inboxes.
By establishing direct contact with potential and current clients through email newsletters or promotions, you can easily let them know about new products they might need.
Email marketing software companies work hard to make sure you don’t lose customers simply because they didn’t receive an email from you. Email deliverability rates are a tricky thing for marketers.
But with proper research and care, it’s possible to have high success rates without spending too much money on features or worrying about losing sales when someone unsubscribes due to not receiving their emails.
Many people are frustrated with their email marketing. If you are not getting the results you want, then a new strategy is in order.
However, switching to another email marketing service can be either expensive or time-consuming.
It’s important to find one that fits all of your needs so emails get through from start to finish.
What are good Email Marketing Services?
A good email marketing service should help you create highly engaging and personalized emails with an easy-to-use drag-and-drop editor.
You can easily send bulk, targeted messages without a lot of work thanks to automation technology.
Traditional email marketing may need to be overhauled in the coming years, but for now, it remains a great way to engage with customers.
Your email marketing service needs features like an easy-to-manage contact list and segmentation options so that you can stay on top of your campaign performance.
Most importantly, make sure your emails are received by recipients rather than going straight into spam folders.
In today’s digital climate, it is essential to be able to reach your audience where they are.
Email marketing has been a vital tool for many businesses and continues to grow in popularity.
This is because more people adopt mobile devices exclusively or partly while on the go.
In this article, I will take you through some of the most popular email service providers so that by its end you can decide which one may suit your needs best.
The list of 21 best free email marketing services
1. Constant Contact
Constant Contact is undoubtedly one of the fastest-growing email marketing services in the email marketing world.
It was founded by a father-and-son team from Boca Raton, Florida who wanted to make “the most easy-to-use and beginner-friendly” email marketing service.
Constant Contact also has an award-winning customer support hotline that helps you get up and running quickly with your first campaign.
You can maintain your existing campaigns without needing any technical know-how at all.
You can easily manage mail lists, contacts, and template messages for emails sent through their system.
There are also other related features like scheduling what day/time they will be delivered. So, it’s easier than ever before to plan ahead.
Constant contact is the ultimate way to market your business.
It gives you access to:
- Unlimited emails,
- Reporting tools,
- A free image library for easy design work on any email marketing campaign, and
- Powerful integration with social media sites like Facebook ad campaigns so that customers can come straight from their inbox to purchase products without ever leaving constantcontact.com
Reliable Email Marketing Services
Constant Contact is considered one of the most reliable email marketing services for small businesses and startups.
Aside from online training, they offer in-person live seminars across the United States to allow people with tight schedules to learn how to grow their business like a pro.
It offers free eBooks on its website. It also has an interactive digital curriculum that teaches attendees how to activate lead generation strategies through content creation.
Unfortunately, there’s no free plan available in constant contact. However, you’ve got a 60-day free trial (no credit card required).
Their pricing starts at $20/month. The interesting thing is that you don’t need another website or online store (if you want to). These two are already included both in their plans (email and email plus).
I included constant contact because I assumed that you may want to set up a website to run your email marketing campaign. It’s up to you to decide after all.
2. HubSpot Email Marketing
HubSpot recently launched a free email marketing tool that saves small businesses money on transactional emails.
It has been a leader in marketing automation for years, but now they have made email easy and free with its new tool.
Marketing campaigns are tedious. When you’ve got a new lead offer to promote or your current campaign needs an extra push, HubSpot can help.
The best part of the free version is its simplicity and ease of use. All you need are the basics of email marketing. That’s it!
The HubSpot Email Marketing tool is one of the best out there, as it has a drag and drops visual editor.
With this, you can really take your creativity to new heights by creating stunning emails that are also easy on the eyes.
It comes with ready-made templates so you don’t have to spend hours tinkering around in order to start sending those first messages.
The free CRM integration means that once set up, everything necessary for running an effective campaign resides within reach.
From targeted audiences down all the way through contact lists perfect for mailing campaigns at any time or day of the week.
It also features integration with other tools you can stay in touch with contacts through your centralized database.
Popular Features of Hubspot Email Marketing Service
You know, Hubspot is one of the few email marketing services that provide lots of robust features. See the following:
- Free Meeting Scheduler App
- Social Media Tools
- Email Tracking Software
- Sales Email Automation
- Ads Software
- Email Marketing Software
- Lead Management Software
- Pipeline Management Tools
- Sales Email Templates
- Help Desk Software
- Online Form Builder for free
- Free Chatbot Builder
- Free Live Chat Software
- Marketing Analytics
- Free Landing Page Builder
3. Sender
Sender is one of the most innovative email marketing tools available today. With features like deliverability and an easy-to-use interface, you’ll be able to create stunning newsletters in no time.
You don’t require to have any HTML knowledge. With a template and customization tools in place, all your needs will be met with just one click-through.
Sender is great! Users can even personalize their newsletters for each recipient to create a memorable impact.
Sender’s robust analytics features are one reason we couldn’t help but mention them in this article. You can get access to see the following information:
- who opened your emails and clicked on links,
- when they were opened,
- how long each email was read —all in real-time.
With this information, you can easily refine future activities accordingly. In addition to that, Sender offers a variety of templates for both personal and business communications.
It will help users simplify email-based tasks like scheduling meetings with clients or family members.
Sender is a powerful email marketing service that helps you build accurate and comprehensive buyer profiles, so your existing strategy will be optimized.
Innovative email marketing service provider: Sender
Sender is also considered one of the most innovative email marketing services out there.
Currently, there are 137,520 satisfied customers. Sender will be the email marketing solution for your business.
With their free plan, you’ll have access to all features including automation. The free plan offers up to:
- 2500 subscribers and
- 15000 emails per month.
The free forever plan, as the name suggests, never expires but still includes all the features that paid plans have offered.
I included Sender in my top 3 list of the best email marketing services because it provides a solid platform for entrepreneurs who want to grow their businesses.
I actually did some thorough research before choosing this service. Accordingly, I found that its features are perfect for any entrepreneur looking to grow his or her business.
Summary
Sender is a powerful email marketing service with amazing features.
One of the best things about it is that you can segment your contacts in tons of ways to make sure they receive only what’s relevant to them.
Also, automatically send out campaigns based on their interests. Moreover, there are so many cool templates for newsletters or other promotional emails.
4. SendinBlue: A complete email marketing service
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest-growing email service providers in Europe.
With an easy-to-use platform that makes it possible even for those without any experience at all.
Their simple drag and drop interface will have you ready to create beautiful emails in no time flat.
SendinBlue has you covered with their automatic marketing automation and follow-up emails.
They can help you create a workflow for those automated messages. It will segment users, and select the best time of day for bulk mailing campaigns based on AI algorithms.
It also provides full visibility into each campaign’s performance so you can be confident in reaching your audience.
With SendinBlue’s free email marketing plan, you can send up to 300 emails per day with branding. The paid plans start from $25 for Lite and vary depending on your sending requirements including SMS messages.
SendinBlue’s bulk email marketing service is a nice tool for those who have large websites that need automatic real-time content-based emails.
It also offers the ability to power automated or transactional emails from your WordPress site with its SMTP services.
You may not necessarily need it but can be useful if you’re doing some type of mass correspondence.
5. Moosend
Mooseend is a top-notch email marketing service where you can automate repetitive tasks and save time.
You can design behavioral emails based on your subscriber’s information or activities to get the best response rates possible.
With Mooseend, you’ll also never have trouble with sending out campaign messages.
Thanks to its advanced segmentation tool which makes sure each recipient gets their own personalized message that will increase open rate as well as ROI.
This tool provides you with a detailed campaign performance report. You’ll know exactly how to optimize your campaigns and get even better results.
By integrating it with some of your favorite apps, such as Google Analytics, you can seamlessly pass on vital information between different tools.
It’s probably the only free email marketing service that doesn’t include logos in users’ emails.
6. Drip
Drip is an enterprise email marketing platform that makes it easy for eCommerce, digital marketers, and bloggers to use automation tools like sales funnels or personalization.
They offer integration with all popular website builders including WordPress and WooCommerce.
You can make pop-ups / opt-in sign-up forms easily on your site!
Drip offers live chat, webinars, and thorough guides to help its users get the most out of Drip.
For those who want more hands-on training, they offer detailed courses that are free for all subscribers.
Drip’s new eCommerce revenue attribution feature helps business owners understand which marketing campaign is driving the most sales.
Now, they can allocate their resources to more successful campaigns and spend less on those with a lower ROI.
It’s a great tool for seeing how much money we make from each campaign, which is helpful because it takes the guesswork out of what campaigns are worth investing in going forward.
With the recent addition of SMS notification, Drip is now an all-in-one email marketing platform for store owners.
Unfortunately, there’s no free plan, but you can enjoy a free trial with an unlimited email send limit.
The plan starts at $49 a month with unlimited everything. It’s hard to resist giving them a try due to their sophisticated features.
7. SendPulse
SendPulse is the ultimate marketing platform because it lets your send newsletters and targeted ads through email.
Customizing the templates with their own branding or design preferences is easy thanks to its drag-and-drop editor.
You can even use pictures of customers as a way to thank them for their loyalty.
SendPulse’s subscriber rating feature will help you identify the most valuable subscribers in your email list.
It lets you analyze open and click rates as well as read rates for each contact, providing a clear picture of their engagement level with your emails.
With just a few clicks, you can create personalized emails with the information that’s most relevant to your audience.
You can personalize your next message because their replaceable text field is ready-made with options like name, gender, date of birth (plus age), and job role.
You’re only limited by what fits into each box. They don’t need to be set up ahead of time so you can change them on demand depending on whom will receive the email.
Services and Features
The services you’ll get in SendPulse include:
- Email Service
- Bulk SMS Service
- Transactional Emails
- WhatsApp Chatbot
- Facebook Chatbot
- Telegram Chatbot
- Web Push Notifications
- Landing Pages
- CRM
The amazing features available on SendPulse are:
- Drag and Drop Editor
- Subscription Forms
- Trigger Emails
- Free Email Templates
- SMTP service
- A/B Testing
- Chatbot Builder
- Free Chrome Extension
Summarize
SendPulse is an all-in-one marketing platform for sending newsletters, targeted ads, and other promotional materials through email.
The drag-and-drop editor makes it easy to customize the templates with your own branding or design preferences.
It also provides access to a library of prebuilt templates that can be modified in seconds.
8. Omnisend
Omnisend is a next-generation e-commerce marketing platform. It offers more than email marketing as it provides unlimited email and social media integration in one place.
The free plan may include the basics only, but it’s more than enough to support even small businesses wanting to expand their reach through various communication channels.
So it’s best if you’re just looking for an easy-to-use tool that gets the job done without having to go through any complicated setup process.
Omnisend is a marketing automation platform that allows you to send targeted emails based on triggers like behavioral data.
The intuitive interface and customizable features make it easy for anyone to create engaging newsletters using the Product Picker, which lets you select all of your products at once.
Users can include discount coupon codes, scratch cards, and gift boxes to further enhance their email performance.
Create a successful email campaign with Omnisend and its three different plans to suit your needs.
You can sign up for the Free plan which allows you 15,000 emails per month or upgrade if needed.
9. Benchmark Email
Benchmark Email is a good option for email marketers.
It’s a tool to design responsive emails that look just as good on your phone, tablet, or desktop.
You can add images of last week’s party flyers and pictures from social media posts into your next campaign message.
Besides, you can even edit the image, and add effects or stickers right there in the email editor of Benchmark.
Fun, creative and engaging email templates await you at Benchmark Email! If the standard pre-made options don’t suit your needs, use their HTML editor to create a one-of-a-kind template for all occasions.
There’s a dual-view feature where you can see your email design while editing it. Thus, the whole email creation process has been simplified.
10. ConvertKit
Since its launch in 2013, ConvertKit has been a go-to email marketing platform for bloggers and professional marketers around the world.
Their unique feature is that it allows you to easily offer content upgrades or incentives with your sign-up forms – ingenious.
It also comes with auto-responders that allow you to send drip emails from their emailing service. If you’re trying to increase your marketing conversions, then ConvertKit can help.
With targeted email campaigns, it’s easy for marketers to send more personalized emails. That way they’ll feel less spammy and be much more likely to take action on what you have in store for them.
Features and Plan
ConvertKit has special features you would get from top-notch email marketing services. Some of the features are:
- A/B testing,
- Landing page builder,
- Smart workflows,
- Beautiful email templates, and more.
Many people considered ConvertKit one of the best email marketing services for bloggers. The features such as paid newsletters are designed with professional creators in mind.
It’s ideal to use by anyone who wants to boost their blog and grow it into a business. They offer excellent customer support too. With the free plan, you can:
- Manage up to 1,000 subscribers
- Email support
- Unlimited landing pages & forms
- Sell digital products & subscriptions
- Send email broadcasts
You can enjoy a 14-day free trial offer for the paid plan. The price starts from $29/month. It’s up to you to decide.
11. AWeber
AWeber is a popular email marketing service provider that offers marketers the tools they need to successfully reach their target audience.
The signup process and interface are intuitive, making it easy for new members to get started right away. It integrates seamlessly with most platforms including WordPress.
The integration will allow more flexibility in your design options when sending out messages from your blog or website. AWeber has almost everything you need to succeed in email marketing.
They offer a vast library of resources, including AMP emails and live webinars on how to create the perfect newsletters for your customers.
You also get access to:
- Ready-to-use HTML templates that are customizable with drag & drop design tools.
- List management services so you can segment subscribers by tags
- Autoresponders
- Detailed insights into who opened their last campaign and clicked through it.
All these amazing features are available at Aweber free of cost.
However, there’s a very limited free plan. The free plan offers up to 500 subscribers only.
The paid plan starts from $19 per month. You can save more if you signup for quarterly or annual plans.
12. MailerLite
Mailerlite has some of the most intuitive and advanced features in its free email tool. With a drag-and-drop design system, you can personalize to make your emails stand out.
Sophisticated tools like landing page builder and pop-up customizer allow users to fully customize their message for each recipient without spending any money or time on development processes.
In addition, MailerLite comes equipped with all basic functions needed when creating an email campaign such as text editor, photo editor, etc.
This suggests that you have everything at hand ready to create beautiful messages all under one roof.
You can use email to drive your landing page conversions. Driving clicks and conversion is just a matter of knowing what works best for you.
It could be anything from subject lines to the length or type of content in an email. Test different things until you find one that makes people take action.
MailerLite provides a comprehensive campaign report that includes important stats like click rate, open rates, and unsubscribes rate.
Providing you with this data can help to improve your next email marketing effort by analyzing what has worked well for past campaigns in order to get better results.
13. Mailjet
You won’t have to worry about creating an email campaign that looks terrible on small screens with Mailjet. Customize any of the pre-designed templates and create responsive emails.
You can also use their intuitive collaborative tools to build a successful marketing campaign no matter what company you work for.
You can’t just send one email and expect to get the same results as you would if every recipient got a tailored message.
That’s where MailerLite comes in, with its dynamic content features that allow for individualized messages across your entire mailing list.
You’ll also be able to use it easily to integrate into your CRM system so all of these things are happening through one powerful dashboard.
14. GetResponse: One of the best email marketing services
GetResponse is also one of the top email marketing services for bloggers and small businesses.
It offers a simple and affordable plan with features like automated campaigns that can help you easily grow your business.
With their drag and drop builder, you can create campaigns, segment contacts, and send any number of emails designed for specific groups. These tools help you create effective email campaigns to boost your profits.
If you’re looking for a platform to help your business grow, then get ready because GetResponse is the one.
With their drag and drop builder, you can create campaigns designed specifically for different contacts with just a few clicks.
These tools will make it easier than ever before to boost profits by sending emails that are as engaging. GetResponse comes from a team of experts in email marketing tactics.
All while staying within budget thanks to automated features like A/B testing which ensure successful adverts every time.
You’ll get support by email, live chat, and even by phone. GetResponse offers a 30-day free trial. Their pricing starts at just $15/month.
You’ll get all the amazing features from signing up for their service, not to mention how easy it is to set up your website with them too.
Plus they just launched recently so what are you waiting for? Learn more about GetResponse in my other article. You’ll see why I include it here.
15. Mailchimp
Mailchimp’s goal is to make email marketing easy for everyone.
G2 has recognized them as one of the best software companies in 2021, which means that Mailchimp will continue providing innovative solutions with ease and efficiency.
It was recently named on the top 10 list by G2; this award recognizes its commitment to making lives easier through innovation in the industry.
MailChimp is a robust email marketing service that has everything you need to control your campaigns.
With Mailchimp’s drag-and-drop builder, it’s easy to create beautiful emails and send them with ease.
You can set up automatic responses for when people don’t open an email from you. The platform also gives users the ability to segment their contacts into groups.
This allows marketers more accurate data about what works best in different industries.
You can easily integrate MailChimp with WordPress (or other platforms) in just minutes. Mailchimp is an excellent and affordable tool for beginning marketers.
It provides many basic features, but it lacks the advanced options that are available with other providers like GetResponse or Sendpulse.
Even their support system and the quality of service they provide are no match compared to other email marketing services.
However, it offers a forever-free plan where users can send 12,000 emails and get up to 2,000 subscribers absolutely free.
16. Moosend
Moosend is a powerful email marketing tool that lets you automate repetitive tasks and save time.
You can even design behavioral email campaigns based on your subscribers’ information for highly accurate emails to each recipient.
Their advanced segmentation feature will increase open rate as well as click-through rates with an ROI increase.
Moosend is one of the best free email marketing tools on the market today.
It provides you with a detailed campaign performance report so that you can optimize your campaigns.
You’ll get better results through its simple-to-use interface, which also allows for seamless integration between different apps to pass on vital information without any hassle.
It’s also one of the few free email marketing services that doesn’t include its logo while sending an email.
17. EmailOctopus
EmailOctopus is a simple, free email marketing tool that runs on Amazon’s SES infrastructure.
Unlike many of the other tools out there, EmailOctopus allows you to send more emails than most would per month for no cost!
EmailOctopus is the perfect marketing tool for small agencies and entrepreneurs.
With unlimited emails from as many email addresses, EmailOctopus will help you send out messages to a large customer list effortlessly.
It also integrates with third-party apps like MailOptin, WordPress, and Zapier so your data can be synced no matter what type of business you are in.
18. OptinMonster
OptinMonster is a trusted and reliable service with the potential to grow in both clients and features.
It’s a powerful tool for any business looking to grow its email list, improve website conversions and increase customer loyalty.
OptinMonster helps you create high-converting popups that get your visitors signed up in just one click.
You can even add custom content such as videos or offers right into the popup—no coding required.
Top features of OptinMonster
- Lightbox Popup
- Fullscreen Welcome Mat
- Floating Bar
- Slide-in Scroll Box
- Inline Forms
- A/B Testing
- Conversion Analytics
- Yes / No Forms
19. Automizy
An Email Marketing Service That Increases Open Rate by 34%
Automizy, the email marketing service, is designed to increase your open rate by giving you all the tools you need to make your emails stand out in a crowded inbox. How?
Well, Automizy helps small businesses increase their open rates by giving them access to proven email marketing best practices and allowing them to create and resend automated emails.
Their automated email builder will help you create effective autoresponders and help you do more with less time. Further, their email marketing software will also help you to create email campaigns that increase your marketing rate of investment and manage contact lists effectively.
With Automizy, you’ll have access to email best practices, advanced forms, resending automation, and more. Thus, Automizy is worth including in one of the best email marketing services.
Besides, you also get awesome features like A/B testing, bulk email campaigns, and qualified list-building tools that will help you grow your business faster.
Become a subscriber now to take advantage of these exclusive features unavailable to the public.
The plan started at just $ 9 a month which allows you to access all features including an email workflow builder.
Pros of Automizy
- Get more open with Automizy’s email marketing service.
- Save time with built-in best practices to help you increase the open rate.
- Create email automation and resend campaigns to those who don’t open.
- You get access to an email subject line tester.
- Get the power of artificial intelligence to optimize your automated emails.
20. Campaign Monitor
Campaign Monitor was founded in the year 2004 even though the idea was born in the early 2000s. This email marketing service has constantly been innovating since its inception.
They believe that a business will succeed when its employees, clients, and community are thriving.
One of Campaign Monitor’s core values is to “treat others as they want to be treated while having fun doing it.”
It became famous due to its unique features and functionality. Campaign Monitor had started as a small company and has now become a big company of email marketing services.
As a well-established email marketing provider now, Campaign Monitor is reliable and easy to use. The straightforward templates can help you send eye-catching emails that grab the attention of your audience.
With a whooping customer satisfaction rate of 98% and the Giving Back Program, they became a people-centered company globally.
Campaign Monitor has over 2 million happy customers. You can find out how it achieved such a high percentage of customer satisfaction rate according to Forbes from the link above.
Pros
- The email builder gives you complete customization of your designs.
- You can maintain the integrity of your brand with their added security.
- Contact their award-winning support team when you need help.
- With data segmentation, you can exclude multiple segments and create advanced rules.
- Over 100s of pre-built apps and integrations for connecting to third-party apps like WordPress, Google Analytics, Unbounce, and Salesforce.
Cons
- The prices might be scary, especially for beginners as their basic plan which cost $ 9 per month lets you send only 2,500 emails. Therefore, it is recommended that you choose the unlimited plan which costs $ 29 per month.
- You always need to watch the size of your listing as prices surge high based on the size of your listing.
Overall, if your top priorities include well-designed templates and instant support Campaign Monitor is worth a try.
Try out their capabilities with a completely free account.
21. System.io
The perfect choice for beginners
You probably know that email marketing is one of the effective ways to build up your online business. Its effectiveness has been proven time and time again by successful email marketers.
Now, the question is – how would you find the right email marketing software and services for your business. If you’re an experienced marketer, you might already know which service is good or bad.
But, if you’re a beginner, finding the right platform might be your greatest concern due to your limited exposure in this field.
Also, there are so many email marketing services out there, and they all have their own pros and cons.
If you’re still struggling with finding the right email marketing service, then look no further—System.io may be probably your perfect choice.
Personally, I considered System.io as the best email marketing platform, especially for beginners for a number of reasons.
There are many advantages of using system.io over its competitors. Let’s see some:
- It’s a freemium marketing service that allows you to collect up to 1000 email contacts for free.
- An advanced funnel system lets you segment and targets your emails for maximum results.
- With its drag-and-drop editor, you can easily create new emails.
- You’ve got customer support 24/7.
- A deliverability rate of 98 percent suggests that more people are reading your messages.
- System.io has all the features you need to build a successful business.
- Even the plaid plans are one of the most affordable fees in the industry.
Funnel System
What makes system.io stand out from other email marketing services is its funnel system. No marketing platform has ever offered its funnel systems for free.
Email marketing has been, and will always be, an important channel to grow your business. System.io not only enables you to send newsletters; it also allows you to build email funnels.
A fully-automated email messaging funnel is constructed out of a series of multiple automated emails that are sent to prospects, turning them into customers.
These email funnels make it easy for users to take action instead of getting distracted by the traditional newsletter format that overwhelms users at first glance.
System.io is not only about its free funnel system, it also allows you to create a blog absolutely for free.
Find out more about System.io
Final Thoughts on the Best Email Marketing Services
I think most of you’ll be aware of the high number of email marketing services’ existence, each with its own pros and cons.
The only problem is that it’s hard to find the right one for your online business needs.
That’s why we have narrowed down our expert pick to three great options: GetResponse, Sender, or System.io. We love these because they offer excellent pricing plans as well as top-notch support teams.
For beginners who wanted to collect more emails and send email sequences, System.io will be your best option.
If you run an online store, then we recommend using Drip because their personalization and automation features are extremely powerful.
It’s also considered one of the best e-commerce email marketing services by many experts. A lot of websites use it.
Bonus Tip To Improve Email Deliverability
Email marketing has been the most effective and cost-efficient way to reach your customers.
However, it is imperative that you make sure that every email gets delivered successfully, or else all of your efforts will be in vain.
Rather than just trusting a tool’s deliverability rate when choosing an email newsletter provider, consider these few tips on how you can increase the success rates for each campaign:
- Use plain text instead of HTML formatting so as not to irritate some spam filters with images;
- Personalize emails by including headers like “Hi [NAME]” rather than direct “[FIRST NAME].
- Attach social media links if possible so people have ways other than opening up their inboxes
- Use a professional email address (like name@yourwebsite.com), rather than a generic Hotmail or Gmail address. It will help the deliverability rate higher.
- Try to send targeted emails based on interests.
- Sending a personalized welcome email to all of your new subscribers is highly recommended.
- Segment users accordingly thereafter, based on their interests.
All the above tips will help your email campaigns achieve the highest open rate and click-through rate. Try to follow it.
If you need more tips, check out this ultimate step-by-step email marketing guide. It will definitely help you create a successful email marketing campaign.
Thank You!
