Blog Marketing: The Complete Guide for Beginners
Blogging is writing and publishing short posts or entries on the internet. The term “blog” actually is a combination of two words – “web” and “log”. Do you know that?
Blogging has now become an integral part of online business and marketing. The stats are staggering: there are over 600 million blogs in the world, 300 million page views daily, and 3.5 billion Google searches per day.
A blog is a great way to reach out to potential customers, build your brand, and make money with multiple revenue streams, including affiliate marketing.
Blogs are a great way to share your stories, thoughts, and expertise. Learn the basics of blogs–and how to optimize them for marketing.
But, to succeed in blogging, you need to do more than write your posts. You also need to attract blog traffic and build relationships with bloggers and other bloggers.
Blog Marketing covers everything you need to know about building strategic relationships that support your online promotion business.
Blog Marketing For Beginners
Blog marketing is the process of reaching a company’s target market through the use of a blog. Today, many business owners integrate their blog onto their website to make it easier to manage, as well as easier for visitors to access.
Bloggers use a number of tactics to boost traffic and exposure while generating leads. Blogging is an excellent way to make money from home if you are the type who is happy writing about the things that you like.
It’s a fantastic opportunity for many people but definitely requires some work and commitment to get any results. If you are just starting to learn how to market with a blog, it can seem a bit daunting and complicated.
There are many steps involved in creating an online presence that sells, and before you can even begin to market anything, you need to know what you are doing.
That’s why we’ve created this list of tips for beginners that will get you started on the right path. For a beginner, using a blog to market something is cheaper than using a website.
You can start for free on open source blogging platforms like blogger.com or wordpress.com. There are many inexpensive options at other sites as well though WillsBlogger doesn’t recommend them for various reasons.
These options are not as customizable as ones that you pay for, but they will work while you learn the ropes and make changes once you get the hang of it.
So, if you want to keep your costs down as a beginner, blog marketing is a great way to start. You won’t break the bank.
Do Blog Marketing as you wish but be consistent!
Blogging is a great tool for beginners who want to start marketing their goods or services. You can target specific people and decide when, where, and how you will let them know about what you’re selling.
By setting up your own blog you can be in charge of the content that’s posted on it. The sky is the limit when it comes to what you want your blog to be about.
Whether it’s things that you make or using a website review blog, you can use your blog to promote whatever you want.
Blog marketing can be simple no matter what your experience level. Blog marketing can also get complicated if you let it, but it is really only as hard as you make it.
While there are many bloggers making a six-figure income with the use of blog marketing, we all know that it can be done by anyone who has a passion for it.
If you are a beginner blogger looking to make some money with your blog, stay consistent, bring value, and share good information. Don’t let up! Build on your blog, and add more content and pages overtime to attract more clients.
Like any success story, more than likely, the person you looked up to started with something small. And then kept at it. They continued to do something every day. It didn’t have to be so hard, or stress-causing.
If you start small and set goals for what you can do a day, or during the week, you’ll find that they are easier to strategize and stick to.
Idea with Resource
For a beginner, blog marketing is an excellent way to get started in the world of affiliate marketing. You’ll find lots of websites that offer decent commissions on this site itself.
It’s low risk, takes little time to master but high reward. You’ll learn things you can use with any niche – even outside the realm of blogging.
Learn how to set up your blog for marketing and how to get found by potential customers. This beginner’s guide will teach you the basics of blog marketing.
This guide is written with beginners’ perspectives, which means you get more quality content and better ideas compared to older blogs. My hope is that beginners can learn SEO and blogging skills.
Blog Marketing That Gets Results
The content on your blog is a direct reflection of your authority. That’s why you should give your blog an unfair advantage by marketing it in the right places.
A blog post, like a piece of art, can be made better with the right tools and skills. Learn how to write an article that gets results while keeping visitors coming back for more.
In the world of blogging, anything is possible. If you’re looking to start a website that takes nominations for things people love, or if you want to sell products out of your home, you can.
Some of the biggest successes are blogs that review websites or products, and it’s not too difficult to make that happen. Just use great content that stands out and is original and you will see results.
The complexity of blog marketing depends on the person who is doing it. Some people find it easy to market something, while others find it to be a struggle.
Blog marketing is only as hard or as easy as you make it; if you want to see results, you need to choose a topic that will help you do so. It will be easier to find good long-tail keywords with less competition, but they are nevertheless useful to people who are searching for them.
You can identify a potentially lucrative niche by thinking about things that interest or excite you, and that you spend time doing. Find a niche where you can become an expert quickly, by using your existing knowledge or developing new expertise.
Blog marketing requires patience and perseverance. Like any practice, the more time and energy you put into it, the more likely it is that you will see results. It’s important to have the right attitude from the start.
Blog Marketing Online: What You Should Know
Marketing your blog online can seem complicated and confusing if you’re just starting out. However, it’s really not that hard, if you know what to do. Blog marketing gurus love their blogs and are constantly promoting them.
For new bloggers just starting out, it may seem like a lot of work for little or no return right away. The reality is that blogging takes dedication and consistency.
It’s like a marathon: you have to continue writing and promoting your blog, to see your traffic and success increase over time. Once you have established your blog as a great source of information on whatever topic it covers, more people will definitely visit your blog.
This then means that more people are going to see your blog marketing online efforts and be intrigued to start using them themselves.
If you want to build an online company, blog marketing is some of the least painful ways to get online exposure, real customers, and make money.
Knowing which search engines are sending you traffic allows you to know how well your blog is doing. You can even change up your content or topics for the holidays, and holiday high season.
For example, maybe you can do more posts about homemade gifts for Christmas or Valentine’s Day gifts? There are a lot of options available when you know where your traffic is coming from.
If you quote another article on your post, always be sure to link back to the original source so that all readers know where this content came from. This is beneficial for everyone, especially as Google and other search engines like to rerank pages based on popularity.
By providing a link back to the original source, you are helping the site from which you have quoted by driving traffic back to it. But don’t copy them exactly the whole paragraph because it becomes plagiarized content and Google will penalize you for plagiarism.
Quote or source directly by using the original link or including a written reference within your post. Plagiarizing is looked down upon in the blog marketing world.
What Small Business Blog Marketing Entails
Starting a blog is simple, once you figure out what you want to talk about. You can write about whatever you want, or even start your own business blog.
Blogging is a great way to interact with others who share your interests and get feedback on the things that matter most to you. It is one of the most effective methods of marketing your small business.
Blogging will help you increase traffic to your website and ultimately draw in new customers to your business’ door. It takes some time, but when you see it happening, it’s worth the effort.
In addition to blogging on your own blog, take the time to let others know you have a blog through the creation of links back to your site.
There are easy steps to follow if you want to create a successful blog for your small business. Blog marketing is nothing to be afraid of, as long as you have the right plan.
So your next question may be, “How do I market my blog?” If you’re marketing a blog, it’s similar to promoting a website. You’ll want to include keywords and content in your marketing efforts.
You can write the contents yourself, or pay someone else to write it for you. That’s completely up to you. All the same, it’s a great idea to make sure that the content is well-written and something that your readers will enjoy.
When writing your content, make sure that the keywords you choose are those that are most likely to be searched by a potential reader.
For example, if you use “fitness” as the focus keyword, then you should create content about fitness. Once you have optimized your blog with search engine optimization (SEO), you will find that your blog’s ranking improves with search engines.
You need to have fairly enough knowledge about SEO or learn it if need be. There are many free SEO tools available in the market.
Small tips after publishing content
Getting your content published on a blog is just the first step. Once you have some content and tools in place, you can begin to link to it from other blogs to promote your business.
You will be able to get your blog out there and do some marketing, once you have done initial keyword research and published some content on your blog. One great way to market your small business blog is “link exchange.”
One thing you should remember here is – don’t approach one who is in direct competition with you. You would rather try to exchange links with complementary sites.
This method is more likely to be successful because if one site is in direct competition with you, many will turn down the link fearing loss of traffics. We’ll talk more about it below.
Another way to capitalize on directory listings is to pay for certain directories to list your blog under the appropriate category.
Paid directories are a part of small business blog marketing. Some paid directories list URLs in their categories for a fee.
While there are separate guidelines for each directory, each site has specific qualifications one should meet to be considered for listing. Just follow the required application steps and you should be fine. But be sure not to submit your blog to a directory that does not match fits in.
When it comes to blog marketing, it’s important to acknowledge and respond to comments. You can comment on other blogs, as well, and leave a link to your blog. This will help you grow your blog. We’ll discuss more blog marketing techniques in the other section.
Blog Marketing and Scams
You already know blogging is one of the most effective online marketing strategies, and that it can be almost free to do. What you may not know though is that blog marketing has numerous risks too.
It’s important to know those so you don’t get burned. There are some really great blog marketing companies that have good products and services. There are also some not-so-great ones that want to take your money.
Some of them just might be scammers. It is best to do some research on the company before giving them your credit card information.
If you want to avoid being scammed by blog marketing, then all you have to do is stay on top of them. This can be hard because scams keep changing. But with a few simple rules, you can greatly reduce your chances of being scammed.
Blog marketing can be a great way to promote your blog, but with so many scams out there, it can be hard to trust which ones are actually legitimate. A lot of times when a scam surfaces, you’ll find one of the other writers writing about it, warning you about it.
In fact, the blog marketing community will tell you all the best-performing strategies and warn you about the scams. It’s therefore important to make sure you read and research thoroughly before you start.
It’s a great idea to research your blog marketing before you invest. Did you know that 12% of blog owners are “considering stopping content creation because they feel overwhelmed with the effort required to maintain it?”
Blogging does not have to be an advertising instrument. You can use it to tell stories and educate your readers about the things that you know. Blog marketing will not always result in a scam, but it is best to be aware of potential risks.
How to save yourself from being scammed?
Ask the most successful bloggers in your niche if they’ve heard of any blog marketing scams. They will often have thoughts and recommendations for you.
If you’ve been scammed, take heart. You’re not alone! Paypal and credit card companies have programs that protect you for 120 days. If a scammer has run off with your money, these programs may help you get a refund.
While there are many blog marketing and SEO (search engine optimization) scams, there are also many that aren’t.
Just beware of the old Google ranking tricks that failed years ago and only leave you with a site full of junk content that will never bring traffic to your site.
The best thing to do if you’re new to blogging is to ask around for opinions on the best sources for blog marketing advice and tutorials. Doing so will not only weed out bad guidelines and tutorials, but it save you from being scammed.
Unfortunately, you are going to run into people who have no regrets about scamming others. The best thing you can do is to do your research when dealing with any services or people.
Ask for references, and make sure you choose someone you trust. Check out Are you falling for this Blogging Scams site for more info.
Blog Marketing Techniques
If you blog for money, it’s blogging that pays you, rather than you paying for the blog. If you’re just writing about your life and relating with other people through your posts and not looking to get rich off of it, then perhaps you don’t blog for money.
Blog marketing is about making money. Blog profit is where you make an amount that adds up and becomes profitable for you. You need to persistently and consistently do the things below in order to earn any amount more than small change.
Blog marketing is a good option when you’re looking to earn some money. When you market your blog with original and quality content, you’re likely to see more money coming in.
Always make sure that it is your own original writings that you have the right to. Using other people’s content can get you into trouble with Google, and even with the original creator of the content.
Also, for your blog to succeed, you need to write posts that are interesting and useful to the people coming to your site. The more informative your posts are, the more people will visit and stay on your blog.
Tracking Visitors
Tracking your visitors and clickers is another crucial part of blog marketing for money. You want to know where your visitors are coming from.
Finding the right keywords to use for blog marketing is very important in order to track where your potential customers are searching for information.
You’ll be able to see what keywords are working and which ones are not, so you’ll know which ones to keep using and which ones to drop.
Have you ever thought about perfecting the art of making money with blogs? Blog marketing has become a popular way of promoting your business or product.
Link Exchanges
Blog marketing is a relatively new way to promote you, your products, and your services. One such way to market your blog is through linking exchange.
Spend time searching for other sites or blogs that are in the same market as yours. Get some good link exchanges with high-domain authority sites. This will help you get more exposure.
However, it should not be the one with direct competition with you. Link exchange is simply putting your website’s link in other sites and those sites put yours on their site. It is wise to have a plan for link exchange.
But, try to approach sites that have a higher domain authority (DA) than yours for your link exchange.
If the DA is too high like 70/80 but yours is 10-20, you may probably be rejected. For instance, your DA is 10, then search for DA with 30-40.
Search engines such as Google will recognize your link exchanges and give more advantages than others who do not do it.
The right exchange can support your marketing efforts, so make sure you know who you’re linking to. An added bonus is an exchange can bring in new readers and visitors to your site.
At the beginning of your blog marketing adventure, you may not be listed on any directories or search engines, so it is important to pass along your address to as many people as possible.
After you have been added to a search engine, with some good content, traffic will start to flow. Use blogs, articles, and posts in forums to advertise your blog.
Word of mouth
When you link to other blogs, they’ll notice and many of them will thank you by linking back. This method of getting links is a natural way, the Google way. The number one way that most established bloggers find new readers is through word of mouth.
And one of the reasons Google loves Blogger is because Blogger has an inbuilt pinging service that alerts blog search engines every time you publish, announcing to the world ‘I have something new for you to come and read’.
Word of Mouth Marketing is one of the most powerful and effective ways to market your blog and build a loyal, long-term fan base for your brand.
While there are a number of different types of marketing that you can use, such as Pay Per Click Advertising, Email Marketing, and Social Media, Word of Mouth Marketing just seems to be more effective.
One person who uses your product or service tells another person about it, who then tells ten other people who tell ten other people so on and so forth.
People don’t care!
Every online entrepreneur has to seriously consider the option of blog advertising. The best part about this is that it does not cost that much at all, especially when you consider how much money it helps to earn.
Marketing a blog is a marathon, not a sprint. It can take time to build an audience, but if you start with the right strategies your efforts will pay off.
If you are not having the results you want, approaching people the way you have been will not change those results. You have got to do something different if you want to be successful.
And people don’t know that a multi-level marketing industry or an affiliate marketing industry is part of your blog, they really won’t care. If everything looks good and they consider doing business with you on your page they will find out that.
Marketing yourself and building your network with a blog is very powerful. But you can do so much more. Create an ebook and sell it on your site or through one of the many online e-book stores.
You can use Amazon or eBay to upload your book and create affiliate links to encourage sales of your product through the internet. And that’s something that anyone can do.
Blog Marketing: Be Seen!
We’ve already mentioned that blogging can be easy. This is true if you have passion and determination. But, in reality, writing a blog and making it popular on the Web can be challenging.
Many people think that they can do it without any effort on their part. But this isn’t true at all. Just because you publish a blog, doesn’t mean that it will be read by many people.
Blog marketing is really not too difficult, but you must follow certain steps if you want your blog to be successful.
As you probably know, getting visitors to your blog can be a challenge. It’s entirely up to you how much time and effort you want to put into promoting your blog.
Having a blog and promoting it effectively is not as hard as you may think. The most effective way to market your blog is to have a blog that people want to read.
There’s a lot of work involved, and you’ll need to do just about everything that you can to ensure that your blog will succeed. Starting from writing blog posts to joining social media sites, to marketing your blog in any way possible.
How to Get More Exposure
Building links for your blog is a great way to get it noticed. However, you must continue to work on your blog in order to make it successful. Blogging is a time-consuming thing, and if you want to see results, you need to keep blogging.
The more links you can get, the better your resume will be. Adding videos to your blog is a good strategy you can apply for your blog marketing.
If a video is appropriate for your blog, try submitting it to websites that accept video submissions. If you do this, you may be able to gain traffic from viewers who search those sites regularly.
If you can manage the budget for your blog marketing campaigns, we recommend that you submit your blog to the paid directories because Google trusts the paid sites and knows that money was used to get your blog into those directories.
One advantage is that some of the paid directories do not accept any article or blog; those directories will only accept quality submissions.
You can also generate publicity for your blog with a press release service. For a fee, you can have a professional writer compose a news story about your blog, which they then submit to news sites.
The post will go live on the news site and link back to your blog. If you choose this option, make sure you find a reputable company/person who is familiar with blogging and internet marketing.
Another good place to market your blog is – to try using discussion boards such as forums and message boards with your blog link in your signature. This makes it easy to share and also engages others, who may not have previously heard of your business or blog.
Following the above methods would definitely help you get more traffic to your blog and its also a healthy way of blog marketing. One final piece of advice is – to find other blogs with the same niche, and leave them a thoughtful comment.
This will bring new readers to your blog and increase your visibility in the blogosphere. It’s another great way to get your blog noticed.
Enabling Trackback Feature
Be sure that your blog has a trackback feature, so other bloggers can return the favor and link to you. How?
So, I recommend that you turn on trackbacks for your blog. Here’s exactly what happens: if someone has a blog post that is relevant to one of yours and they have trackbacks enabled, they can link directly back to your article.
You can use the trackback tool to let other bloggers know when they have linked to your site. It is also a courtesy to let others know you have given them a trackback, so thank them for noticing your blog post.
You can do this by giving a reply on their blog post or even linking back to their blog from yours with their blog name in the link. This practice is also a healthy way of building relationships with other bloggers.
Submit on Sitemap
When you market your blog, make a Google account if you don’t already have one, and submit a sitemap. Having these things will help Google know how often you update your blog and they will know when you make updates, as well.
You may be surprised at how quickly Google can post your new blog pages — yoursite.com/page once you create a sitemap and submit it to them. Remember, it’s an important step to blog marketing.
You may also want to format your blog posts. This will help with search engine indexing, and ensure that your content is easy to read. Label tags are often used on blogs, so you should use them as well.
RSS Feeds
RSS feeds are a great way for readers to be kept up to date on your blog’s latest activity. It’s not enough to just post on your blog once a week and hope that people will come back and read it—you have to make it easy for them to find the content they’re looking for. RSS feeds help you do that.
With an RSS feed, readers can subscribe to your blog and whenever you post new content, it will be automatically delivered directly to their preferred RSS feed reader (such as Google Reader).
This means that subscribers don’t have to remember to visit your site every day or even once a week—they’ll always have access to the latest posts in one place. This is especially useful if you are posting frequently throughout the week.
RSS feeds are also great marketing tools: they allow other sites and blogs who might be interested in linking back to your site (as well as visitors) access without having them leave theirs.
Blog SEO
Search Engine Optimization (SEO) is one of the most important tools in your blog marketing toolbox.
It helps readers find what they’re looking for, it helps you rank higher in search engines like Google, and it helps you get your blog out there to a wider audience.
If you’ve ever been frustrated by the fact that no one seems to be reading your blog, even though you’re really putting your heart and soul into it, maybe it’s time to take a look at how your blog is actually reaching people.
And when we say “how your blog is reaching people,” it’s nothing but asking the role of SEO.
SEO, in a nutshell, is the art of making yourself visible on search engines like Google. It’s the main reason why lots of companies put the words “click here” on their respective sites.
They know very well that those words are going to make them show up in more searches than if they didn’t include them.
The same thing applies to blogs. The goal of SEO is to make sure that when people type a relevant word or phrase into Google, your blog comes up at the top of the results. If that sounds daunting, don’t worry—just continue reading…
Useful Tips
SEO is a big deal in blog marketing, but it can also be intimidating. There are so many acronyms and techniques to consider, it’s hard to know where to start.
Good news! You don’t have to become an expert to make it work for you—you just have to dip your toes in the water and get started.
Marketing your blog is a very important step in the overall process of getting it up and running. There are many ways that you can go about marketing your blog, but there are a few things that you should always keep in mind.
This section is going to talk about some of the different methods that you can use for your blog SEO, and why they are so important. Once you have learned more about these methods, you will be able to set up your blog.
There’s a detailed article on how to rank high on the search engine, in case you want to learn more about it. Here are a few tips and tricks that will help you get the most out of SEO on your blog:
1. Research keywords:
The first step in creating an effective SEO strategy is finding keywords that are related to the topic of your blog and that people would be searching for in Google or other search engines.
You can do this by looking up keywords directly in search engines or by using tools like Moz or Keyword Explorer. You can find free keyword research tools in my other article.
Make sure those keywords are used in your text: Once you have identified the right keywords, put them into practice by using them throughout the text of each post on your blog. You’ll want to use them, particularly in important parts of each heading.
- Use relevant keywords in your title and subheadings: Your blog needs to have specific keywords ingrained into it. You always want to use your keywords at the beginning of your title and your post, as well as in the body of your article. If you don’t use these keywords at the beginning of your title and post, then Google won’t know what to rank you for when people look up those keywords. Make sure they’re being used naturally, though—don’t try to stuff them in there just because you think that’s what will get you ranked higher.
- Pick a good domain name for your blog: You’ll find an affordable domain name from Namecheap. If you use a web host like Bluehost, you’ll enjoy 1-year domain name for free.
- Use alt text on all images: Search engines crawl text, not images, so you’ll need to provide an image description using alt text so that search engines know what the image represents.
- Internal and External links: It’s also important to have external links going to other websites, and internal links going to another page on your own website. This helps boost your rankings because Google sees that you’re linking out (which shows trust) as well as linking within (which shows relevance).
2. SEO-friendly theme:
You can use SEO in a lot of ways, but one of the most common is by choosing an SEO-friendly theme for your blog. There are tons of great free themes that are already optimized for search engines—all you have to do is pick one and start writing.
But if you’d rather take a more hands-on approach. Don’t choose a theme that’s too busy or flashy. This can make it hard for search engines to read your content and properly categorize it.
Make sure your theme uses the proper headers (h1, h2, etc.) and tags (p, ul). This will help search engines understand the structure of your post and properly categorize it.
3. Guest Posting
If you have a blog and you want to get some more traffic to it, then one of the best ways to do this is by guest posting on other blogs.
This is because you are able to build up a relationship with other bloggers in your niche and they will be able to share your content with their readers.
The more people that share your content, the better chance that you will have of getting more readers on your own blog.
4. Images
You should also try to put some pictures on your blog posts so they look nice and they make people click on them. T
his way, when people read your article, they will want to know more about what you are talking about and maybe even try out the product or service that you wrote an article about.
While including images on your content is important, optimization of images is equally important because without optimization your site would become relatively heavy and have a negative impact on the loading speed.
One quick solution for this is to install a free plugin called “Imagify” which most bloggers used it.
Other aspects of Blog Marketing
Successful blog marketing requires more than just writing a post and posting it online. You need to look at all the different aspects of your blog’s marketing plan and make sure that they are all in place before you even think about publishing your post.
There are many different parts of blog marketing that you need to consider. Let’s take a look at a few of them here:
- Email Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Marketing Strategy
- Content Creation and Maximize
When it comes to building traffic to your website, there are a lot of different things that you can do. Some of these include:
- Creating an email list
- Using social media
- Video marketing
- Webinars
Blog Marketing and Email Marketing
Blog and email marketing are two different ways to reach potential customers. Blog marketing is simply using a blog to promote a product or a service, through posts and comments.
Email marketing, on the other hand, is sending out customized messages to subscribers who have signed up for a company’s email list.
Email marketing is perfect for a promotion or a quick announcement, while blogging is better for providing rich content and luring visitors back to your site.
Blogs are a great way to get the word out about a product or service. You can gain traffic and create a following. Linking to other relevant blogs is one strategy for marketing your blog.
You can do this by exchanging links with other blogs, writing guest posts on other blogs, and engaging in conversation with people who are interested in your blog through comments. Updating your blog regularly can have a huge positive impact on your blog.
Email marketing
Email marketing is a simple way to get the word out about your products or services. To do so, you would simply have your visitors sign up for your newsletter, and then send out an email to all of your subscribers.
Email marketing can also be used in much more creative ways than simply getting the word out. For example, you can place affiliate links in your newsletter and hope that your readers will sign up under you, which will earn you a commission on their purchases.
Marketing is very much like baking a cake. You must first know who your audience is and what sort of cake they want (or what kind of service or product you’re offering).
The rest of it is easy to figure out—whether you’re marketing offline or online, you need to make sure that you know who wants what you have to offer.
If you know who your audience is and what they want to buy, marketing will be a breeze. It doesn’t matter whether you are email marketing, affiliate marketing, or marketing offline; if you are selling something, you need to know how to draw potential customers in with your pitch.
Similarities and differences
Blogs and email marketing have a lot in common, but some significant differences as well. When you are using a blog to market your products, you need to post information about those products on the blog itself.
Also, keep in mind that you have to post valuable content. But, if you use an email newsletter to communicate with people who have already signed up to receive that email, you need not worry about spamming people.
This is because, by using an opt-in form on your website, you ensure that you aren’t sending spam and that your recipients gave their consent to receive emails from you.
Similarly, if you are marketing a blog, you are doing it the same way as you would a website, and get visitors to reach you.
It doesn’t matter whether you choose blog marketing or email marketing to market your blog—you can achieve the same results either way. Just be persistent and continue to do what you can to promote your blog. Patience is key.
Six-Figure Blog Marketing
Blog marketing is becoming a phenomenon on the Internet; lots of people are using blogs to advance their businesses and earn money. Bloggers who earn six-figure or more incomes are rare, but they do exist.
Many people dream of earning that much money through blogging and would be willing to pay good money to learn how to get started.
Blog marketing is a profitable way to get your products and services out to a wide audience and make money in the process.
While it’s true that those who are earning six figures with their blogs aren’t likely to reveal their secret unless they sell it to you in the form of an ebook.
But how do you make the big bucks with blog marketing? If you are really serious and also want to invest some amount for it, chances are that you could also become a six-figure blog marketing guru as well.
Who said it’s impossible? Creating a six-figure income with one blog is highly unlikely; it would take many blogs and several years to generate such an income stream.
One of the first things you should do is figure out which kinds of markets are both low in competition and high in search engine rankings. This will give you an idea of what kinds of products to market in your blog and what kinds of topics to avoid.
An untapped market—one in which the competition is less than that of highly targeted, already saturated domains—is the best niche to market your online business. Yet you must determine whether or not the markets you’ve entered are ones that interest you.
Some marketers begin with interests and then find niches; others find niches and then pursue hobbies or careers.
When your goal is a six-figure income from your blog, you will find that outsourcing some of the work to others is not a bad idea. When you are aspiring to make that much money, it’s not possible to do it all yourself.
Ensure that you hire only trustworthy people or tutors who already had a great reputation in this field.
When you’re trying to make a six-figure income from blogging, you’ll need to schedule and update your blogs as often as possible. And maybe you need to hire a helper to maintain them, but be sure that you have good communication.
A six-figure income can be earned by blogging, with great people on your team. Someone who speaks and writes poor English will not help you make money but may hurt it if you have English-speaking readers.
Be sure to hire professionals that are fluent in both the language you’re marketing in and with running successful blogs.
What is Internet Blog Marketing?
Internet blog marketing is all of the rages just as much as blogs are.
When you talk about internet blog marketing, you are meaning that you use the internet to market things on your blog.
That would be the simplest way to put it. Are all blogs used for internet blog marketing?
No, they are not; however, a lot of them are being used for this purpose nowadays.
One of the main reasons for this is because of how easy it is to start a blog and make money from it.
There are millions of different ways to market things online but most people think that the only way to do so is through a blog or website.
They think that marketing can only be done by writing content for a blog or creating pages for websites and then placing pay-per-click ads on them.
Making money online doesn’t necessarily mean having a blog or own website. You can make money by promoting affiliate products and services through pay-per-click programs such as AdSense and Yahoo Publisher Network (YPN).
These two sites allow you to place ads on your site and when someone clicks one of those ads, you will receive payment from the advertiser. This makes it very simple to start making money immediately with little investment.
Internet blog marketing is like riding a bike.
But not just any bike, an old-fashioned one with no brakes—the kind that you have to pedal really fast just to stay in place. And you’re on this bike, and all around you the ground is moving and changing and shifting.
There are hills, rocks, and valleys, and sometimes it’s smooth and flat, but not always. Sometimes it gets dark, too—and there are monsters under your bed (but don’t worry! They’re friendly!).
If this sounds like something you’d be into, then blog marketing is for YOU! The sooner you get started, the better. You’ll have more time to learn all the best techniques and tools for riding these crazy hills and valleys of the internet blog world.
Unpredictability of Search Engine
In a world of constant change, it becomes increasingly more difficult to keep up with the latest technology. In fact, these changes often come about with no warning and leave you feeling left behind.
For example, did you know that Google changes its algorithm four times a year? That’s right—FOUR times a year!
If you’re not keeping up with these changes, you could be missing out on opportunities to increase your page rank and improve your search rankings.
The good news is that we know all about these changes and how they affect your marketing strategies.
The internet can also be difficult to navigate when you are trying to find a specific page or website. With all of the different web pages that exist, it can take forever to find what you are looking for without any guidance.
That is why search engines were invented: to help you find exactly what you need in a shorter amount of time.
However, search engines aren’t perfect either. They too change and update periodically, which can make it hard to stay on top of your page rank and search rankings if they are not optimized properly for each search engine algorithm update.
This can lead people into thinking their site isn’t doing well anymore because it isn’t showing up like before when they use Google or any other search engine that changes frequently.
When you saw your content on the top spot on Google SERP for 1 month, your position could jump over to page 3 the next month after they go through a change.
Other Benefits of Blog Marketing
Running Blog Marketing is not too expensive:
For the cost of a domain name and web hosting, you can have a customized blog marketing setup that can get your brand name and message out there on the web.
Once you’ve done the initial work of setting it up, all that’s left is to keep up with your regular posting schedule, making sure to be consistent in both the frequency and quality of posts.
Fortunately, Bluehost provides a free domain name for one full year if you host your website with them. You can also get your perfect domain name from Namecheap.
Increase Your Traffic with Blog Marketing:
Although it may take some time for your blog content to appear in search engines, over time your posts will become indexed and searchable on Google, Yahoo, Bing, and other search engines.
This means more traffic from people looking for information on your topic and products or services.
Easy to Modify: You can tweak your blog template with just a few mouse clicks. If you don’t like the new look, change it back or try something else.
Simple to Learn: There are many resources online that will teach you how to start blogging. There’s also lots of great information on how to improve your blog posts.
Fast Updates: With the click of a button, your message is updated and sent out to your customers.
Better Search Engine Optimization (SEO):
One of the best things about blogging is that it can help improve your SEO. Businesses that blog get 55 percent more website visitors than those that don’t.
Search engines like Google crawl websites to check for new content—and blogs are crawled more often than static pages. Additionally, because blogs are frequently updated, it’s easier for them to get indexed by search engines.
Easy To Use Blogging Software:
Blogging platforms are relatively easy to use, even for non-technical people. If you can use a word processor, you’ll be able to write and update your blog’s content. You can have a professional-looking blog if you can copy, paste, drag and drop, type, and upload.
Increase Your Traffic with Blog Marketing:
Although it may take some time for your blog content to appear in search engines, over time your posts will become indexed and searchable on Google, Yahoo, Bing, and other search engines.
This means more traffic from people looking for information on your topic and products or services.
Gain Trust and Credibility:
If you have a blog, you can use it to gain trust and credibility with your customers. When people are making a purchase decision, they want to feel like they’re putting their money in the hands of an expert.
A blog is an easy way to do that. By providing helpful tips and other valuable information, you can make consumers feel good about the prospect of spending money on your product or service.
By posting on a regular basis, you can also show your commitment to your customers. It’ll help them understand that you’re in it for the long haul—and not just trying to make a quick buck before disappearing into thin air.
Blogging lets you engage with your market.
While social platforms like Twitter and Facebook are great for engagement, blogs give you a chance to build trust and rapport with your market by having an actual conversation.
For example, rather than just telling followers about your new product line (which is usually the extent of most social media posts), you can explain how it came to be, what the process was like, why you made certain decisions in the design process, etc.
This gives people the feeling that they actually know you as a business, which helps them develop trust in your brand and make more educated purchasing decisions.
It also allows them to ask questions about specific products or services directly on the post so that others in the community can see their questions/concerns—and maybe even answer them.
More Opportunities to Generate Revenue:
Starting a blog can be a great way to promote your products or services and get people interested in them.
But it’s not the only benefit you’ll see from starting a blog for your business. You may even see some additional benefits that help you bring in more money and grow your business faster.
You can create additional sources of revenue by:
- Getting sponsors
- Accepting advertising
- Promoting affiliate products
Adding an additional source of revenue to your business
The Cons of Blog Marketing
Blogging can be a great way to get your business name out there and establish yourself as an authority in your industry, but it isn’t always smooth sailing.
Like just everything else in life, there are some potential drawbacks in blog marketing as well.
Time-Consuming: Creating new content and updating your blog regularly consumed a significant amount of time especially if you’re a one-man army.
One way to combat this is to hire freelance writers and virtual assistants to help you with the work. In this way, you can reap the fruit of success much earlier. There are thousands of bloggers who quit mid-way.
Requires Regular Updates:
Creating a blog can be very rewarding–not only is it a great outlet for your creativity, but it can also help you build a community and grow your exposure. However, there are some downsides to creating and maintaining a blog.
As a first-time blogger, it’s easy to get excited about blogging. You fill your writing schedule with post after post, and readers love it. But then comes the reality check: if you don’t regularly publish new content, you lose readers.
It’s important to create a schedule for yourself and stick to it. If you want to publish two posts per week, be sure that you stay on top of your work so that you can meet those deadlines.
That way, your readers know what to expect from you and when to expect it. This is also one of the most significant drawbacks every blogger faces. If you don’t keep up with posting, readers will stop coming back to read it.
Therefore, in order to avoid this problem, you need to create a schedule for yourself and stick to it.
Requires Quality Research:
In order to provide quality content, it’s essential that you do extensive research on the topic before writing about it.
Again, this can take up a substantial amount of time. Today, simply spinning other contents don’t work any longer. You know Google is more intelligent than you imagine, right?
SEO Can Be Complicated: You need to understand how SEO works for your blog posts in order for them to rank well organically on the Google search engine result page (SERP).
This skill set can be learned, or you can hire someone with experience in it. However, hiring professionals in this regard would be out of the question if you are on a budget – Not cheap at all.
It Can Be Harder to Measure ROI: Unlike traditional advertising, it may not be obvious how much of your company’s revenue is coming directly from blogging.
However, you can solve this problem by installing Google Analytics in your WordPress dashboard. Google Analytics can generate customizable reports to track and visualize data such as page views, bounce rate, etc. so you can measure ROI.
Needs a Constant Stream of Ideas:
Running a blog is an effective way to get your brand’s name out there, as well as share your expertise. But, if you’re not ready for it, blogging can also be a huge drain on your time and resources.
Along with time, thinking of new content ideas is one of the biggest challenges many bloggers face.
Blogs need a constant stream of new content in order to make sure that Google continues to rank your articles high on the search engine results pages (SERPs).
It is not enough to publish just 30-40 articles and assume that will be enough to make you appear among the top results.
But here’s good news – if you don’t have any ideas for blog posts. There are plenty of ways you can generate new blog post ideas. You can go to h-supertool question explorer to get ideas.
Just type one keyword, there will appear tones of similar questions that people are searching on Google.
There is also a bulk keyword generator. Enter just one keyword, it will generate tonnes of other similar keywords. It’s a free tool. Go and check out.
It Needs to Be Marketed Too:
If you want your blog to be successful, you’ll need to market it too. You can’t just write a good post and then wait around for your audience to find it.
Yes, that’s what you should do in the beginning—use social media so you can build an audience and get more traffic.
But after that, you need to start marketing your site. Find ways to advertise yourself and sell people on your message—that’s how blogs have always worked.
Requires Maintaining an Online Presence:
Having a blog for your business is only helpful if people can actually find it online. That means you’ll have to spend time on social media regularly sharing links to your latest blog posts so that more people will read them.
Wrap up!
If you have a website or even just a blog and you want to make money with it, then you need to learn internet blog marketing. This article went through some of the ways that you can get started doing this.
These are just some simple things that anyone can do and they will work for pretty much any type of website or blog. The first thing that you will want to do is create a blog post about the topic that you are going to be writing about.
This is something that people often forget when they start out but it is an essential part of creating a successful blog. People will always want to read blogs because they are informative and interesting.
So, if you have one written about something that people want to know about then you will have no trouble getting traffic to your site. You should also try to create content for your website that has been written by others in the past.
You can either pay someone else to write it for you or you can do it yourself by taking what other people have written and putting your own spin on it.
If you take other people’s content and rewrite it then it is really easy to see how well the content works and what kind of information people are interested in reading.
You should also make sure that the content should not be plagiarized content. Otherwise, all your hard work will go in vain as the Google algorithm is smart enough to catch you red-handed.
If you think you can outsmart Google, I wash my hand in this regard. I do appreciate all who have gone through this long boring article but hope you do get some idea on blog marketing.
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