Content Marketing: The Best Strategies for Affiliate Marketers? (2022)
Content marketing is a relatively new effective trick in the hand of affiliate marketers.
It’s one of the cheapest long-term strategies to get started with affiliate marketing, without having any obligations to spend a bulk of cash on ads.
With the right strategies and creativity, content marketing can be a powerful tool in attracting new customers.
It doesn’t have to take up much time or capital investment either as you could use your own blog posts for this strategy.
Content Marketing is an old digital marketing technique that has been proven effective at drawing people into trusting your brand with their money.
With just a little bit of clever thinking and planning, it might become one of the most valuable ways to attract potential customers without taking too much effort out of yourself.
In the world of online marketing, content is king.
Content Marketing for Affiliate Marketers
Affiliate Marketers use a variety of media to produce and distribute valuable information that attracts audiences who can be converted into leads or buyers.
The best thing about Content Marketing for affiliate marketers? It’s easy to do at any level if you’ve got some creativity and time.
In addition, by using analytics tools available from Google Analytics which are completely free–you’ll learn what works within no time.
For your affiliate marketing to be successful, you need content that is creative and engaging.
You also have to understand how search engine optimization works in order for it to work well.
With the help of an actionable SEO plan, you can use Content as a way to increase visibility online.
You deserve to be rewarded for your hard work–that’s why it pays to have quality content that you can rank on Google search.
In fact, what would the use of an effective content marketing plan be if only you could read this high-quality and insightful article?
In today’s article, we’re going to be talking about the 5 most effective content marketing templates.
These templates have been proven time and time again in terms of conversion rates. What it means is that they convert traffic into cool commissions for you.
All it takes is a quick keyword search related to these types of templates and you’re on your way there!
What are Buyers’ Intend Keywords?
If you’re planning to engage in affiliate marketing with content marketing strategy being your desired method of promotion, you must understand the meaning behind buyers’ keywords.
A keyword is the backbone of search engine optimization (SEO). For instance, this article’s main keyword revolves around content marketing templates for affiliate marketers.
We added it with our aim of the keywords being indexed higher by Google.
In this way, when someone searches for “content marketing templates” or similar phrases, they find us at the top.
So, now buyers’ keywords are those particular keywords that people who want to readily buy something are searching for.
Most people do their research before buying anything from an online store. What’s the last set of content you search before you actually purchase a product online?
You’ll browse through the internet and seek out other peoples’ opinions to learn more about a product, right?
You may like to go for product reviews, tutorials, guides, or other related categories of content that can help you make decisions easier.
This is exactly what we’re talking about. Got it? Now, as an affiliate marketer, you need to do your research and find the best content marketing plan.
I believe now that you’ll be able to craft a perfect content marketing plan for your affiliate marketing campaign.
One important point to remember while crafting the perfect plan for your campaign is to know thy audience.
Strategy for your Content Marketing
Some affiliate marketers still use a tactic as outdated and ineffective as using keyword research tools to find subject matter.
It’s not uncommon to see affiliate marketers today just waiting for a keyword tool like Ahrefs or Semrush to tell them what keywords are the best.
Many assumed that the keyword difficulty score holds enough information to get a higher ranking in Google.
They began to write articles based on the KD score only. This is where they make a huge mistake.
You must not practice this approach because every form of marketing such as content marketing, affiliate marketing, etc. needs a strategic plan.
So, make a strategic plan for your affiliate or content marketing. This would make your sales funnel more effective by converting website visitors into affiliate commissions.
It’ll also make SEO as well as the interlinking of articles within your site easy.
Don’t just go out there and write an article just to rank on Google. Have a solid plan for it. Your articles should fall, at least, under one of the following categories:
Goodwill articles:
Goodwill articles are the best way to connect with your readers and keep them coming back. These are free articles yet provide valuable information for readers.
Goodwill Articles are articles that you can use to lure people into your website without trying to sell or monetize them.
These free pieces of content will provide a luring value like great content or an engaging topic.
Then, you send the reader off to another piece of valuable content on your site by interlinking one another. That’s what goodwill articles are all about 🙂
So, goodwill is more likely than paid content to generate genuine responses which lead to other interactions like phone calls, email replies, etc.
Lead generation articles:
If you’re an affiliate marketer using content marketing as your strategy but do not engage in collecting emails to your site visitors, you’re leaving huge money on the table.
Collecting email addresses is very important. By collecting email addresses, you can market to them even when they are not on your website.
Therefore, it is important that you collect these emails and send out marketing materials periodically. Learn how to write a copy that sells and how to write a better email subject line before you start your journey.
So, this tactic will be more effective in the long run because you can engage with them anytime.
It is important to target your audience carefully when generating leads for a business.
The best kinds of articles to use for lead generation are those people in the research phase.
These individuals haven’t made up their minds on which direction to go. So, there is a chance you can persuade them by providing your own valuable information.
For example, if I promote a keyword tool like Semrush, then my keywords should include queries such as “10 reasons to use Semrush for Content Marketing” or “how to improve online visibility”.
It must be related to keyword research tools.
Now let’s see the five highly converting affiliate marketing content templates one should use to target instant buyers.
With the help of these templates, you can increase your website’s conversion rate and make more affiliate sales.
These are tried-and-true and will give you an edge over other competitors so try to incorporate them.
5 Highly Converting Content Marketing Template for Affiliate Marketers
1. Tutorial
It’s no secret that people want to know how a product will work before they actually buy it.
In a world full of information, it is important to understand how people want and need that information delivered.
With such high access to information on the internet these days, crafting long-form content with graphic illustrations will ensure you keep your readers’ loyalty.
The advantage of using this method(Tutorial) is that you do not need to be an expert in using a tool or even have to use the tool yourself.
After researching on the Web or watching some YouTube videos, you can easily craft a well-descriptive guide for people who are interested in learning more about this particular topic.
You can also call this method a detailed guide otherwise.
2. Case Study
A case study is more like a detailed how-to guide backed up with a real story.
Case studies are one of the fastest ways to gain the trust of your readers as well as get them through your affiliate link with little to no restriction.
This is because you are telling them a true-life story and that makes you extremely credible. Case studies are the perfect way to show your readers how you do and get success.
While there is no specific audience size, you can really help with getting people on board without any restrictions that may stand in their way of clicking an affiliate link.
This is because a case study tells them about yourself as well as explains step-by-step instructions for whatever it is you’re trying to teach or sell them.
Say, something which makes those reading much more trusting and eager to find out more information if they like what’s being said so far!
An effective case study will always have a story behind it, but that is not the only thing.
A well-written and interesting case study can take on any form – from an article to a pop-up ad, or even just your email signature line.
One of my favorite ways to use them is for writing blog posts because they are so easy to create with no technical knowledge necessary.
They also happen naturally as you progress through each step of whatever process you’re showcasing.
For example:
- How long does this new diet last?
- What’s life like without sugar?
Case studies come together when there is someone who wants something very badly. You can program a pop-up opt-in form to generate highly qualified leads.
Parts of a case study content marketing templates
Your case study article must be easy to read and understand by both the reader as well as search engines.
If you have no idea how to make a case study effective, try to make similar templates of the following:
Headline
Your headline should contain the following elements to optimize your headline so you many get clicks as well as readable by a search engine:
(i) Desired benefit:
This is where you dream of getting something you desire. Examples, how to drive more traffic, I lost 10 pounds, etc.
(ii) A number:
The power of a number in headlines is unexplainable. Also, the science behind it says that your headline will get clicked better when there’s a number with it.
(iii) A timeframe:
The desired benefit people are looking for is how soon they’ll get the benefits. To answer this question, add a time frame to your heading, it’ll also serve as a click-through hook.
E.g. Drive traffics within 10 days. Since you now have your headings in order, let’s go next.
Pre-Content Hook
Here’s the part of the article where you basically tell them about all of your failed attempts to succeed. And also what frustrated you so much.
Many of your readers might have had those same frustrations as well. Take the opportunity to your advantage, you can hook them in.
3. The Main Content
Case studies are detailed guides with a story to back them up. Now is the time when you bring in that detail by being as descriptive and comprehensive as possible. You should try your best to be original,
A majority of your recommendation links should be to product reviews so that people can see what it’s like using the products.
Links on affiliate sites are fine too but should be less than your review product links.
Just make sure you’re honest about them in order for customers not to feel deceived and get a bad impression when they find out after spending their hard-earned money.
Trust me, this works better.
You need to be very specific and detailed about your blog content, but in a way that helps people understand you.
So instead of saying “I used some Keyword Tool ” provide the specifics tool. e.g. Semrush Keyword Magic Tool.
If the service has various subscription plans, then mention which plan you’ve subscribed to.
This will help readers know if they should invest their time looking into using the said product/service themselves or not.
4. Product Reviews
The most common type of converting content marketing templates on the web is a product review. It constitutes a bulk of the known buyer keywords.
Let’s discuss this in a bit more detail…Product reviews are a vital part of every company’s marketing strategy.
Recent statistics survey reported that over 99.9% of people above the age of 19 read at least two product reviews before making any purchase decision either online or offline.
More than 50% of them read up to 5 product reviews of the content.
Some even read as many as ten reviews. This is a piece of hopeful news for affiliate or content marketers.
Consumers rely so heavily on what others say about products because they can’t be experts in everything themselves all the time. Reasonable! right?
This is why product reviews are so valuable both for the readers and the reviewer.
For your keyword in your product review just write the name of the product followed by the word review.
[Product/Service name] Review
No matter what type of blog you have, there are plenty of products out there to review.
Just make sure to do the necessary research and pick genuine items to review so people know they’re getting something worth recommending.
Honesty is the best policy
Let’s bring up this old adage into life again today. There are a lot of affiliate marketers who think that writing fake reviews is the way to go. It doesn’t work anymore, though!
The truth can be found on review websites like Yelp and Google Plus which will leave your business exposed for all the world to see if you try anything funny like copy-catting sales pages from another company.
The best product reviews are ones that tell readers what they haven’t seen elsewhere along with the proof.
Truthfully, there is no way to convert a product review into something that will resonate with every reader.
The only thing you can do is be as honest and creative as possible when it comes down to what type of information your readers are looking for in the reviews.
Focus more on telling them about what makes yours stand out without sounding like a pitchman for their competitor!
This will help increase conversions because they’re getting exactly what they want without having to go through any hardship themselves.
Basic requirements for your content marketing strategy
Following are the basic things that you should include in your review
- Name of the product
- Organization or person behind the product
- Features of the product
- Benefits of the product
- Advantages and disadvantages of the product
- The pricing, and is it worth the price?
- Your final verdict and
- Conclusion
Product reviews are a great way to share your experience with others and help them make the right choice.
These are the basic guidelines that affiliate and content marketers should include in their product reviews.
5. Product Resource Page
Product Resource Page is also known as PHP in short is the latest trend in e-commerce that’s converting like crazy. You may take less than 2 hours to set up.
It features a single page on your website where you list all of your recommended items with links going straight to the review pages.
This makes it ridiculously easy for visitors to buy what they need. For example, if you run a dessert blog, you can have a Resource Page on your menu where you list different tools that are essential to making a dessert.
Sharing what equipment and ingredients work best will help readers know what they should purchase in order to make delicious desserts at home.
Some may consider it a time-saver as all of your product reviews are conveniently in one place.
What’s not to love about this? Now, they don’t have to search for other pages or sites to find information. They’re all right there on one page instead.
In today’s world, people are always looking for ways to make their lives easier. One way you can do that is by using content marketing templates from resource pages builders.
You can use professional page builders such as Divi or Elementor. Remember though, this is not just any post, but a page. It has the prebuilt static format of a webpage.
6. Product Comparison
It’s true, Product Comparison articles are usually the easiest to rank on Google.
So, if you’re just getting started with your content marketing strategy, this is a great place to start.
The best part? This type of content also has an equally high chance of ranking on buyer keywords that attract sales.
Let’s put it this way! Which is the better keyword research tool: SEMrush or ahref?
People, who are undecided on purchasing this tool would want to know which one suits their needs before purchasing one, right?
There, you’re to help them make informed decisions. Write a comprehensive comparison between the two products.
Don’t forget to mention the difference, advantages, and disadvantages of both the products.
Your main goal is to provide information so readers may have a thorough understanding before they actually made a purchase or subscription.
Final thoughts on Content Marketing Templates
Are you an affiliate marketer looking for new ways to grow your online business and increase sales? If so, we’ve got the perfect solution.
The five highly converting content marketing templates discussed above will help you do just that by giving you a variety of content marketing strategies that are proven to work.
Whether it be tutorials, case studies, product reviews, or resource pages – there is something here to help get more customers through the door.
Since you know the secrets to converting more visitors into buyers, it’s time to put them into action.
It’s time for you to get your content marketing plan in place, and make sure that you fit this high converting affiliate marketing template into it.
By doing so, we can watch your site revenue soar. Check them out today and see which one fits best with your current strategy.
And don’t forget to let us know how they’re working out in the comments section at the bottom of this post.
