The Best Way to Run Quora Ads for Beginners
Quora Ads Review
Quora is one of the best Q&A sites on the internet today. It is a safe haven for knowledge-seekers, and advertisers can use this space to introduce their brands or increase traffic.
Quora has grown in popularity over the last decade with 550 million visitors coming from all around the world.
That’s why you should create your own Quora Ads to get more traffic or introduce your brand today. Quora has proven to be a goldmine for B2B marketers.
The platform allows you to generate leads, customers, and clients, making it one of the best platforms today, if not the BEST.
You might not think of Quora as an advertising platform, but you can actually earn a decent amount of money through Quora ads.
I’ll walk you through how Quora laser-sharp targeting works so that you too will hit the right audience.
What’s the Quora advertising platform all about? You’re in luck because this guide will show you everything.
Learn how to set up a campaign and what pricing is available on different types of campaigns before setting out into your own adventure. So, don’t miss any step.
Wills Blogger’s Ultimate Quora Ads Guide
Quora has some exciting features that make it a great choice for marketing your online business.
It also gives you unparalleled access to the people interested in what you have to offer and at an affordable price, too. Before I get into creating your first campaign on Quora, you should know a few things.
In the first section, we’ll go over what advertising is like and how to use it effectively. In other sections, we will talk about pricing structures as well as ad formats used by advertisers.
What are the Benefits of Quora Ads?
Quora is a great place to promote your business or website. With over 300 million monthly active users as of 2021, you’ll never have trouble finding new customers.
Quora has seen explosive growth in recent years and offers several ways for businesses of all sizes to reach potential clients on the platform.
You might be asking yourself, “How can I get more traffic to my site?” Quora is a great place for this. It reaches an audience who has expressed interest in topics related to what you offer.
You get high-quality traffic without a doubt when you advertise your content by targeting these users who have similar interests to yours.
Quora is an excellent site for you to advertise on because there are many different metrics to evaluate your performance and it’s very similar in appearance to Facebook or Google Ads.
In addition to the number of metrics available, you can create a campaign on Quora with less effort and no coding experience.
Beginners will have an easier time understanding this platform than Facebook Ads or Google ads because the interface is designed in such a way that everyone can understand.
Pricing on Quora Ads
Imagine you have a question on your mind and the answer is just one click away.
Quora Ads Pricing gives advertisers an opportunity to get their message in front of potential customers, by targeting keywords they know people are searching for.
With competitive pricing based on keyword type or audience size, it’s never been this easier to use the platform as an advertising medium.
Quora uses a live auction to decide on the cost of running ads on its platform.
Some factors that may influence your campaign’s final bidding price include a targeted keyword, audience size, and competition levels.
But, at the end of the day, it all depends entirely upon how much you’re willing to spend.
You might think that the best way to promote your business is with Facebook or Google Ads, but if you’re looking for a more cost-effective option Quora can be perfect.
You’ll still reach thousands of potential customers and get an ROI better than those platforms.
The minimum bid for CPC on Quora starts as little as $0.01 while CPM bidding starts at just $0.20.
That’s right, you don’t need high bids for keywords in order to see results with this social media platform.
Instead they will only charge more depending on the keywords and how many users click through after viewing your ad (similarly to Pay Per Click systems).
Different Types of Quora Ads
Quora is a website that helps you run ads with different formats to choose from, such as images, text, and answers. Let’s learn more about these three forms of advertising now.
- Quora Image Ads
On Quora image ads, you’ll need to upload your company logo and an image that will appear alongside the text headline and ad description.
Quora will crop it for you as per their specifications, so you’re happy with how it turns out before submitting them. Let’s see the recommended specifications according to Quora:
Logo size: 30 x 30 px
Ad Image size:
- Max: 1,200 x 628 px
- Min: 600 x 314 px
Below is an example of Quora Image Ads as appear on the desktop site. The size ratio for these ads is 1.91:1.
It means you can see any given ad in its entirety without scrolling up or down. The aspect ratio of Quora ads images on Mobile should be 1:1. Below is how it appears on mobile.
- Quora Text Ads Works perfectly
Quora text ads allow you to reach your target audience with higher accuracy and better return on investment than any other type of advertising.
Text-based adverts are engaging, as they can contain anything from a question or an intriguing statement to straightforward information about the product being advertised.
Quora text ads are designed so they appear when browsing certain pages of this site including:
- question & answer pages;
- home feed;
- topic feeds;
- digest newsletter, etc.
These placements apply to both desktop and mobile device users.
Are Quora Ads worth it?
Yes, it’s much worth practicing quora ads. I want to give you some best practices for text ads on Quora. To make your ad stand out, be sure not to miss any of the following practices:
- Test different CTA buttons
- Use 40-60 characters of the allowed headline character count.
- Test statement and question headlines.
- Test different CTAs with 80+ characters of body copy space available so they can read more about what is being offered.
- Use correct English, especially spelling and grammar.
Further, it is advised not to title case words or create uncommon abbreviations in order not only to write well but also convey professionalism through proper language usage.
3. How to run quora ads based on An Answer Strategy
In the beginning, Quora was a community where people could share their questions with others.
To gain new customers on Quora, you need to use the “Promote an Answer strategy” by marketing any of your answers as targeted campaigns.
Steps to Create a Promoted Answers Ad
The following steps are crucial to creating a promoted answer ad. This is specifically meant for this particular ad (i.e. Promoted Answers Ad).
You’ll notice the parallels with other campaigns which we’ll explain at length afterward. Let’s get started. I assumed that you already have quora’s regular account, right?
Before you log into the Ads Manager, first you have to identify an answer that you would like to promote.
If you’ve completed it, then follow these 6 simple steps:
1st step: Click the “New Campaign” in the top-right corner.
2nd step: Name your ad set, select your targeting preferences and fill it out accordingly…
3rd step: Click the “Promote an Answer” button on the ad creation page as shown in the image below.
4th step: Adjust your business name as required. You can use your name if you’re promoting your own answer.
If not, please set your business name in accordance with Quora’s standard policy. Otherwise, Quora may not accept it.
5th step: Paste the answer’s URL. To do that, see and follow as shown in the image below (i.e. Copy Link Address).
6th step: Click “Continue” which is at the bottom left corner. Now, your Promoted Answer will be saved and sent to the Quora moderation team.
That’s it! You’re all set.
Quora Ads: Targeting the Right Audience
Quora is a powerful platform that can help you reach your target audience with little effort.
If this interests you, then read on to find out how contextual targeting works and what it entails.
1. Create Your Quora Account
Haven’t you created quora’s account yet? Creating an account on Quora is easy. You can use either your email or social media account such as Facebook.
The process is similar to other advertising platforms. Once the accounts are created, users have access to all of the features in their ad manager toolset.
2. Set Up Your Quora Account
Next, fill in your business and account details. This is the step where you will enter the name, and address of your business.
Quora ads reporting
Further, you’ll also have to select your choice of currency used for billing and reporting purposes so that everything stays streamlined from start to finish.
3. Create Your Quora Ad Campaign & Choose the Objective
Create your first campaign on Quora by updating billing information. First, click the “Create Campaign” button at the top-right corner of the page and name your campaign to get started.
It is time to campaign for your cause, but you’re not sure what name would be best.
Thankfully, Quora has the answer with five awesome objectives that will lead to an effective and successful campaign in no time.
1. Conversion
This objective lets you get more sales or perform some other actions on your website.
2. Lead Generation
Lead Generation makes it easy to gain new leads with pre-filled information from Quora. It’s an efficient way of getting quality prospects without a doubt.
3. App Installs
You know how most people install a new app or game but then forget about it. Well, with this objective you can make sure that doesn’t happen.
You can earn dollars for every person who installs your app and keeps it installed.
Use this objective and get the word out there so more people install or download your awesome software.
4. Traffic
Do you want your website or blog to be seen by more people?
Then, perhaps it’s time for a Quora campaign. With the “Traffic” objective, you can promote and boost awareness of what is on offer at your site so that there are many new visitors coming through every day.
5. Awareness
To increase your brand awareness, you need to know who exactly is going to be interested in it.
For instance, if you’re a company that sells software-related products and services then the “Awareness” objective will help introduce your product or service knowledge base among people looking for those items.
So, these are the five objectives you can utilize depending on your need for your successful implementation of Quora Ads
It is important to remember that objective setting is a tricky and important decision.
I highly recommend that you go back and rethink your objective before you actually set it in the first place.
The only way to change an “objective” on Quora once it’s set up is by creating another campaign with new parameters.
If this happens, all of the previous work will be lost, so make sure you’re 100% sure before execution.
4. How to Create the Ad Set & Target Potential Customers
Quora allows you to create ad sets, and groups of ads that share settings for how, when, and where the advertisement will run.
Ad sets are a great way to manage your social media marketing campaigns by custom targeting certain demographics or locations while bidding on other specific keywords.
When you finish entering all the requirements for the campaign, the first thing to do is name your ad set.
Your second step is to choose location targeting. Here, you have the option to add either a single location or multiple locations.
This will allow Quora ads to run simultaneously at multiple locations and it’s really easy.
You can choose which strategy best suits your needs depending on what type of company you have- maybe local, national, or international?
Quora Ads are a great way to reach people based on their interests. Quora’s contextual targeting allows you to be as detailed or broad as you want with your targets.
Thus, giving companies the ability to efficiently market and advertise products that suit specific audiences best.
By the way, Contextual Targeting is an intelligent way to target your potential customers on Quora Ads based on their interests.
Choose Primary Targeting on Quora Ads
How to create a campaign that will appeal to your target audience
A great marketing strategy can be the difference between success and failure.
To ensure you are not wasting any money on an ineffective advertising plan, it is vital for businesses owners to find out what their customers want from them.
The most important step in creating a campaign is figuring out what type of target you want to have.
You can choose any one of the following in creating your campaign.
- Behavioral targeting
- Contextual targeting
- Audience targeting
- Broad targeting
Target your perfect customer? You’ll be able to target the people already searching for topics related to your ads.
And what’s even more exciting is that you can go a step further and reach out directly through Quora Digest emails as well.
5. Set a Budget for Your Campaign
Advertising on Quora will put you in front of a targeted audience.
You can choose the amount and length of your campaign, as well as which demographics to reach. What do you want to spend?
You can choose between a lifetime budget (all of your campaign money is spent) or a daily maximum budget.
A lifetime will last longer but the total amount spent could be higher, whereas, with a daily max., there’s always a chance for more purchase-permitting purchases. Choose your preference and enter accordingly.
6. Choose the Ad Type on Quora
With Quora ads, you can choose from three different formats: Sponsored answers, Promoted questions, and Answers to popular queries.
Depending on your goals for these ad types, you may select a particular format, and there, you’re almost ready by now.
7. Ad Name & Format
You finally have come to the final part/page of creating your campaign. Fill out your ad name and select any format of the three options provided.
Creative section: Choose your business name for your ad, this will be shown on your ad next to sponsored by.
Fill out the headline sentence and the body text which will appear on the top of your ad and beneath the headline respectively.
Your next step is to add a call to action. With a call-to-action on your ads, you can prompt users to take the next step.
Several options are available here, add the best call-to-action that fits your agenda.
Also, don’t forget to add an image and logo (size not specified) right after this.
The aspect ratio and recommended size of the image are 16:9 and 600 x 335 pixels respectively.
Last, but not least, Add the relevant landing page URLs that stand out from other businesses with logos in the adverts.
You can publish your Quora campaign now. Congratulations! You’ve learned how to create your ads on Quora.
I would recommend you to read the Quora Ads Policy or contact the quora ads agency before you create your first ad on the platform if you are not sure to jump start.
Not only will this make sure you don’t miss anything but also know that you didn’t violate any rules, and can feel good about what you accomplished today.
Final Thoughts on Quora Ads
Quora is an excellent platform for driving traffic to your business.
This website can be used as a marketing tool and has the power to convert readers into faithful followers of your company or product line if you use it wisely.
If you’re considering running ads on this social media platform but are not sure how we hope this blog post was helpful. You are set to go once you access the quora ads dashboard because everything becomes self-explanatory there.
You’ve learned how to find the perfect audience, and write a captivating headline and beautiful images that will encourage people to click on your ad.
Remember: you have 24 hours from when you create an ad or it starts running until any changes are made. So, make sure every detail is just right before launching the campaign.
Follow these five simple steps and you will start seeing more traffic and sales coming from Quora soon enough.
We hope you enjoy this tutorial on how to target the right audience for your business based on the topics you choose.
If you have any queries, feel free to share your thoughts in the comments section below.
Some Frequently Asked Questions
How can I create a second advertiser account?
Quora Ads accounts are connected to your Quora user profile.
At this time, users can only create one ad account per person. So far, it is not possible to merge two or more different ad campaigns together into a single campaign.
To create a second account under your existing Quora profile, you first have to contact Quora by providing the following information:
- Current account name
- Briefly explain why you need a second account and
- Currency if you want to change the previous one.
Quora will create a second account for you once they receive your request. However, Quora won’t allow you to have a second if your existing account is suspended.
Quora strongly advised advertisers to read their Advertising Policies to ensure their second business complies with them.
Where do Quora ads appear?
Quora is constantly testing new advertisement placements with the goal of delivering better value to advertisers and users.
Currently, Quora ads can be seen in various locations on Quora’s website such as the following:
- Question page
- Topic feeds
- Users feed and
- Quora digest.
Do my ads compete with each other?
The answer is no.
When you have multiple ads from different ad sets that are eligible for an auction, their system will predict which of your ads is most likely to succeed.
The best-performing ad in the main auction will only get shown to users.
Which keyword matching type should I use?
For keyword targeting, Quora has offered only 2 types of keyword matching to help you find the best content for your audience. They are Broad Match and Phrase Match
Broad Match will show posts that have any variation or combination, while Phrase match is more specific and matches key phrases exactly.
Broad match is a great way to reach an extensive audience and maximize impressions in the limited time you have.
With close variations of your keywords, more people will see your ad on question pages that are relevant to them.
Allowing you to target only the exact phrases your customers are searching for, phrase match is an excellent way of achieving a higher conversion rate.
By using this technique, you can better emphasize your services and products to those who have expressed intent toward your offerings.
What is lookalike targeting?
Quora is a place for people to learn, grow and share. They created the “lookalike targeting” feature in order to help marketers find more customers that are similar to their high-value audiences.
Imagine if you could target people on your website with a name, age range, or geographic area. What about finding all the women who like cosmetics and then showing them promotions for new cosmetic brands?
Quora is doing exactly that by using machine-learning methods to find new audiences of high-value prospects who are similar in traits and characteristics to the existing audience.
This new audience may have a higher likelihood of also being high-value, so they can be used like any other target for ad-set marketing campaigns.
This gives businesses more opportunities than ever before. In order to create a Quora Lookalike Audience, you need an existing audience based on the Quora pixel or from a List Match audience.
You can then start the process of creation by clicking “Create” and choosing “Lookalike” on the audience tab.
