19 Best Free SEO Tools For Online Marketers In 2023

Free SEO Tools 

Online marketers, do you need some free SEO tools? I’ve collected the best of the best for you. These will help grow your online business and maximize profits.

You know the best way by far is search engine optimization (SEO),  right? The following free SEO tools will help you get there, that’s why I’ve put this list together.

Further, experts also laid emphasis on keywords. Keywords are also an essential part of being successful on social media or blog posts.

They are required especially if you’re trying to grow your audience. Check out the 19 best free SEO tools from some of the best developers in this industry:

• They will help make life easier for anyone looking to scale up their own business!
• They can help you boost your organic rankings on Google and lead to fast marketing gains.
• Also, they are easy to use and full of valuable data for marketers and businesses.
• You can definitely use it to improve your marketing strategies

#1. Bing Webmaster Tool

Take advantage of this free SEO tool

Suppose you need more users for your site. In that case, you can get your website’s performance data, take advantage of this free SEO tool called Webmaster Tool and analyze insights to improve your site’s page rankings on the search result (i.e., Microsoft Bing SERP equivalent to Google’s SERP).

With Bing SEO tools, you can analyze any backlinks, explore your site, manage keywords, and much more so your website reaches your targeted website within no time.

Let’s see some unique features you can get from this fantastic free SEO tool:

1. Keyword Research:  

 Keyword Research:  This will allow you to check keywords and phrases that people are searching for along with their search volumes. You can also track the popularity of the keywords and see which ones are the most common across the web.

This is a great way to find out what your competitors are using in their content, how they rank for those same keywords, and even how many times they’ve been clicked on.

For example: If you wanted to know if there were any other blogs that were ranking for “software development” or “web development,” you could use a keyword research tool to find out which blogs were ranking for those terms.

You can also use this information to create content around highly searched topics so you can get more traffic from the search engines.

Keyword Research For Your Business

Keyword research is a very important part of your SEO strategy. You need to find the right keywords, and then make sure that they’re used in your content. The best way to do this is by using a keyword research tool.

2. Backlinks: 

When other websites link to your site, it’s called a backlink.  Backlinks are the links that help search engines to find your website. The backlink profile of your website will help analyze the domain, referring pages, and anchor text.

Backlinks have a great impact on SEO because they boost the authority of your domain. 

The more quality backlinks you have, the more it helps your website in ranking higher on search engines.

Backlinks are the most important part of any site’s SEO. They are a measurement of how well a website has been optimized for search engine optimization.

When you have many backlinks pointing to your website, you will be seen as an authority on the subject. This increases the likelihood that people will click on your links and visit your site.

Especially when you get high-quality backlinks from trustworthy sites, search engines like Bing or Google will pick up that site’s content as well as consider it to be authoritative enough for its users to trust and use it for their purposes.

However, getting those backlinks can be difficult. You have to build relationships with other sites in order to get their links pointing at yours.

This is not always easy, especially if you don’t have time or money to spend on advertising campaigns.

The good news is that there are methods available that can help you get more backlinks without spending much money or time on them. 

One such method is using Bing’s Webmaster Tools which allows you to see who has linked to your site, what they linked to, and when they did it.

3. Site Scan:

Do you know that Site scan is an on-demand site audit tool that crawls websites checking some common site technical issues related to Search Engine Optimization? 

Well, a Site scan is a completely automated process, which will help you to find out all the major issues related to your website. With this tool, you can improve your ranking on any SERPs and get better blog traffic.

This tool also scans your website for major technical errors such as broken links, missing meta tags, and 404 errors. It also checks for any malware present on your site.

It provides an instant report of all these issues so you can fix them immediately.

4. Bing SEO Report

 The Bing SEO reports contain aggregated counts of all the errors found across the entire website scanned and total pages containing errors.

The Bing SEO report is based on aggregated data from the same crawl that Google uses. This allows Bing to provide a more accurate view of a site’s performance as compared to Google’s, which can sometimes produce inflated rankings and search traffic estimates.

This SEO report will show you the most common issues in your site and how they affect your search visibility. These issues can include any number of things, including broken links, missing H1 tags, duplicate content, 404 pages, and more.

The picture below is a data report by Bing Webmaster Tools which shows different types of errors such as the number of errors found in title tags, meta descriptions, headings, and image-tag of a site.

Bing Webmaster tools also provide extended features and public tools which can help you manage your site efficiently.

For instance, with the  WordPress URL submission plugin of Bing, you can automate the submission of URLs from your WordPress site to the Bing index.

More about Webmaster?

If you want to know more about Bing Webmaster, you can reach easily at the Bing support ecosystem and extensive documentation.

#2. Google Trends

See the relative search popularity of topics

Google Trends can be a useful tool to measure the relative popularity of different search terms over time.

What’s more, it provides insight into seasonal variations in how popular certain topics are and even news events that correlate with some of these trends.

Google Trends is a great way to see which search terms are the most popular at any given time.

The list changes constantly, so it’s easy to find out what people want right now without needing to do your own research.

Not only does Google Trends show you all of the words that are trending in real-time, but you can compare two different keywords and easily tell them apart because they’re color-coded for easier understanding.

#3. Google Ads Keyword Planner

This Free SEO tool will help you know what people search for

Google Keyword Planner is a free tool to discover new keywords and analyze the competition. It even provides related keyword ideas so you can think outside of the box.

You can access keyword planners through ads. google.com as it is one of the features Google has provided.

The best alternative for keyword planner is Bing Keyword Planner

#4. Free Seo Tool: SERPSim

You can see the preview of your web pages and how it appears in Google’s search results from this amazing free SEO tool

Just want to know how your meta title and description will appear on SERPSim?

See how your meta title and description will appear in the search results of SERPSim before you even publish.

This handy website is a must-have for any content creator who wants to know exactly what their page or site looks like from both desktop and mobile devices.

If you ever feel like things are going too smoothly, it might be time to check for truncation issues.

These can easily go unnoticed at first and cause big problems down the line if not fixed early on in production.

Checking for any possible truncations is a simple way to avoid the future since they’re so easy to miss when starting out. It can later become more difficult as content grows over time. You need to fix it right away.

No limitation but if you want an alternative, grab this: Portent’s SERP Preview Tool

#5. Google Search Console

This free SEO Tool analyze, alerts, and error reports of websites

Google Search Console is an essential tool for every website owner. It is a free tool that gives you the inside scoop on how Google thinks of your website.

You can use it to check and fix technical issues like broken links, optimize keyword placement for better rankings, and submit sitemaps–the list goes on.

You may not be familiar with Bing and Yandex, but both of these search engines have their own “search console” that they use to rank different websites.

Limitations of google search console:  Only shows a handful of technical SEO issues, the top 1,000 backlinks, and top 1,000 organic keywords. Google’s tools are great but have their limitations like any other tool.

Alternatives: Yandex Webmaster Tools and  Bing Webmaster Tools.

#6. Google Analytics

Amazing free SEO Tools that provide complete web stats and search insights

Google analytic

Google Analytics is a powerful free tool that allows you to track every bit of traffic on your website.

It does understand how it makes its way to each page. Google’s powerful insights can help you get a better understanding of:

1. Who visits your site and tracks where the traffic comes from
2. What they’re looking for;
3. When they arrive at various pages,
4. Where their attention goes once there (and which links are clicked), and
5. Whether or not any visitors were prompted by ads served elsewhere online.
6. Which pages are receiving it and much more!

While it’s not just for SEO, Google Analytics is still a powerful tool to track traffic from organic searches. It has been an invaluable tool for most website owners.

However, Google Analytics stopped showing which keywords are sending you traffic. You’ll have to use a tool like Keyword Hero if you want to find out what’s behind it.

Google’s recent decision to not show keyword data in their analytics leaves many online marketers scratching their heads about how they will find valuable information on the success of certain marketing campaigns or topics.

Limitations: No limitations on its usage, but queries that are sending you organic traffic will be hidden.

Alternative: If you are looking for a free, web-based analytics program to measure your site’s traffic and visitor behavior then look no further than these three alternatives:

• Matomo,
• Open Web Analytics (OWA), and
• Clicky.

 Any of them can help you track visitors on your website in real-time while also providing insights into the most popular pages they visit as well as any tracking scripts or plugins that might be used by people who arrive on those pages.

#7. Google PageSpeed Insights

You can check the speed and usability of your websites

This tool will tell you how fast your site loads. The first thing to do when you want to improve your site’s performance is to enter the URL here.

 It will test how long it takes for that page (desktop and mobile) to load, then give you a score from 0 to 100.

With this advanced tool, we can see exactly how fast different parts of our website are loading because it tests:

• Desktop speed,
• Mobile performance, and
• Grades the page’s loading time according to different metrics like load events per second or DOM content loaded in seconds for example.

It also suggests areas of improvement based on what they found during their tests.

Inform you to reduce render-blocking JavaScript; and CSS imports that block rendering because those scripts delay the browser from displaying anything else until all assets are downloaded first which slows down everything.

Alternatives: Pingdom, WebPageTest, and GTMetrix

#8. Ahrefs Webmaster Tools

One of the best free SEO tools that will run a technical audit of your site

Ahrefs Webmaster Tools is a powerful and free service to help you audit your site for potential problems.

Sign up now, verify the website address on which you want to use this tool (if applicable), and assess all of those pesky issues before they cause any real damage.

Ahrefs Webmasters Tool helps monitor over 100+ technical SEO components using an easy-to-use dashboard interface that informs users about possible risks their websites may face in terms of search engine rankings or traffic numbers.

After running an audit, it also suggests areas where you can improve your internal linking.

This is helpful in boosting your rankings on search engines and making sure people are finding what they were looking for through various channels across the Internet.

When you’re looking to gain visibility or boost your rankings, it’s important for you to know what keywords drive traffic.

This tool allows you not only to see your site’s organic keyword ranking but also who is linking back and referring visitors on a more granular level.

Thus, they can pinpoint the most successful opportunities and amplify them with specific strategies tailored just for their business.

#9. Copyscape

You can use it to check duplicate content

Copyscape is a search engine with the purpose of detecting content that has been plagiarized. It was created in 2002 by an IBM engineer named Dennis Poon.

He noticed rampant copyright infringement on his website. Thus, he decided to create an automated system that could help solve this problem for other creators as well.

Copyrights are typically enforced through lawsuits or DMCA (Digital Millennium Copyright Act) take-down notices.

However, these methods depend heavily upon a human judgment which can be slow and costly when it comes to digital media where time lapses between copying and enforcement may reach years instead of minutes online.

Copyspace’s algorithm-based approach means that it doesn’t matter how long ago you copied something illegally because there will always exist at least one person out in the world who has a copy of your illegal upload.

It is also one of the most trusted free SEO online tools for finding copyright infringements on social media sites like Facebook and Instagram,

However, their unique system can be a bit confusing to the average user.

Limitations: It shows only up to the top 10 results.

Summarize

Copyscape is a free online plagiarism checking tool for internet content creators who are looking to ensure that their work is original.

Copyscape lets you upload your document or article and it will perform an analysis on the text, flagging any areas where there might be an infringement of copyright law by comparing it with other documents in its database.

#10. Free SEO tool:   Answer the Public

Hundreds of keyword ideas are generated with a single keyword

Searching the web is not an easy job.

It’s hard to know where you should be looking for a certain topic, or what words are being used by potential customers in their search queries.

Enter any relevant keyword into Answer The Public and they will provide a huge list of long-tail keywords that are highly targeted.

It also tells you what other people ask about your chosen topic.

 Using this simple tool will definitely provide better opportunities for your business. You can now search for literally anything, anytime.

The best way to satisfy your curiosity is with Google. With a free account and two searches per day.

You’ll be able to explore the mysteries of any topic imaginable without ever having to leave home again.

Alternatives:

KeywordTool.io, Keyword Sheeter, UberSuggest.

#11. Free SEO Tool: XML Sitemaps

It creates and uploads your sitemap

This free SEO tool, XML Sitemaps is a free web service that will create and upload your site map to:

• Google Search Console,
• Bing Webmaster Tools,
• Yahoo Site Explorer (Bing) or
• Other search engines.

Simply Enter your URL and some optional parameters into this easy-to-use program and you’ll have an XML sitemap in no time.

Create an XML sitemap for your site with some easy to use and free tools

Bing Webmaster Tools is a wonderful tool that allows you to submit the URL of your website as well as other information.

It then crawls through these URLs, indexes all pages it finds on those websites, and feeds them back into search engines so they can be found more easily by people who are searching online.

There’s even a section in there where Bing will estimate how many visitors each page has received.

This nifty little program also makes creating an XML Sitemap easier than ever before because when you enter the address of one webpage from your website (or group of webpages).

This software displays all links included within the said document(s).

Limitation:

Limitations are a way for you to set boundaries in your free space. If you need more than 500 pages, then go ahead and purchase the upgrade.

#12. Free Seo Tool: SERP Robot

This free SEO tool can check your ranking position

SERPRobot is a free SEO tool for anyone to check their company’s rankings on different keywords.

Users can enter any website or web page and up to five keywords. The SERPRobot will show them where they rank within Google search results across the world.

It also lets users see what other companies are ranking in order to compare themselves against competitors

SERPRobot is your personal SEO assistant that helps you monitor and improve your ranking on Google.

It’s easy to use, just enter any website or web page along with the keywords for each site and SERPRobots does the work.

Monitoring & Improving Rankings: Why Do I Need This? SERP Robot is the only program that can accurately predict SERPs.

Limitation:

SERP Robot is a system that crawls the Interwebs looking for information. It has limitations, but those are often ignored because of its efficiency and accuracy in indexing websites.

Let’s summarize

SERPRobot is the newest tool to help you find out where you rank for keywords. If your competitor ranks in a better spot than you, start working on them.

#13. Free SEO Tool: Yoast SEO

You can Optimize your blog posts

Yoast SEO is an automatic blog post optimizer for content creators like you. With this tool, your posts will be optimized to the highest degree possible with just a few clicks of the mouse.

Yoast SEO automatically analyzes and suggests how to make adjustments to optimize each individual article’s ranking on search engines while maintaining its readability level.

All these without needing any manual input from users. Yoast SEO is an all-inclusive tool that helps you optimize your website’s content for search engines.

It is a web service designed to help websites rank higher on Google and other major search engine platforms, including Bing, Yahoo!, Yandex, Baidu, and more by analyzing the site’s content with its comprehensive set of tools.

The free version offers general guidance while the Pro package provides detailed recommendations based on specific needs such as:

• Optimizing images or video embedding through YouTube videos in posts or pages respectively;
• Identifying possible duplicate page titles within internal linking structures so they can be merged into one title if appropriate;
• Detecting technical problems like broken links not only from our own blog but also external sites referencing it without giving credit…

Yoast SEO is a popular free SEO tool for a blogger.

A complete package of all needs! Yoast will help you create content that ranks well in search engines. It also has loads of bonus features like:

• Social media integrations with Facebook, Twitter, LinkedIn, etc.,
• Plugins to share your posts on other platforms such as Tumblr or Pinterest directly from the WordPress dashboard (if so desired),
• An editor helps improve readability by checking grammar mistakes above while typing.

It’s perfect for many users since they always need to have their hands free when cooking. However, if you need more features, Rank Math SEO will be the best alternative. You may check out a comprehensive comparison between these two SEO plugins in my other article.

Limitations: There are Some data limitations on Search Console which you can unlock via a premium account.

However, for beginners, you can still manage without a premium feature.

Alternatives: Rank Math, All in One SEO Pack, The SEO Framework

#14. Ahrefs’ Backlink Checker

This free SEO Tool will do a Comprehensive link analysis

Ahrefs is a software company that offers more than 200 tools for digital marketers. One of these services is the free version of Ahref’s backlink checker.

The backlink checker shows the top 100 links to any site or URL along with the total number of backlinks and referring domains (from unique sites).

The free version of Ahref’s Backlink Checker can show you where your competitors are getting their traffic from.

There, you know what kind of strategies they have put into play in order to be successful online.

Find great link-building opportunities by pasting the URL of your competitor’s website.

The next time you are looking for some link-building opportunities, try using this nifty tool.

Simply paste your competitor’s website and the Link Building Tool will give a list of potential sites to contact based on whether they have advertised with them or not.

Alternatives: Moz Link Explorer

#15. Website Authority Checker

What would you like to know about this free SEO tool?

Your website’s Domain Rating might just be what you need.

Have you ever wondered if your site could rank better in search engines? This “Website Authority” test will tell us what kind of authority it has on a scale from 1-100.

How close to 100 does your score need to be before considering yourself successful with SEO?

 Your domain’s title should show up at least once when someone searches for keyphrases and keywords across both desktop and mobile devices.

Take a quick assessment and see where it places your site on their chart, or take one more step by adding in some keywords for additional analysis. It’s as easy as that!

#16. Free SEO Tool: SimilarWeb

You can view site stats for any domain with this free SEO tool!

If you have an online account, then the data in SimilarWeb can be invaluable. It will give a snapshot of your competitor’s activity and help predict trends to come.

Similarweb is one of the most popular tools for estimating traffic and related data in competitive research. See a breakdown by site, country, source type, and more when you sign up.

Similar Web can be used to estimate website visits with its easy-to-use tool that breaks down statistics into categories such as location information or sources from which the visit came.

Use it alongside other competitive intelligence metrics like Google Search Console Keywords Tool (formerly “Google AdWords”) to get an even better understanding of your competitors’ SEO efforts.

Limitation: The limitation of SimilarWeb is that it only provides a limited amount of information for free.

For example, you can see the number and location of visitors to your competitor’s website if they have not opted out or set up a paid account with them.

Let’s summarize

 Similarweb is a tool to estimate how much traffic any website gets. See an in-depth breakdown of sources, locations, and more with the data SimilarWeb has collected for you.

#17. Google Alerts

Your brand, product, or company get an alert online

It is hard to keep up with all of the latest mentions online, especially if you are in charge.

Google Alerts is a great way to track any online mentions of your brand, product, or company.

It will send you an instant email every time it detects that something has been written about that interests you.

You can even set it so that alerts come every day, week, or month! Once added to your account they will automatically be sent directly to your inbox as soon as someone makes an update on their social media post mentioning what’s important for you.

This means no more stalking other people’s timelines just trying not to miss anything from yours.

You can register for an account by going on the website and entering in all necessary information.

It is easy! Just go to googlealerts.com make sure it says “enter email address” then enter your name as well.

Then click submit next step which should say: Add Alert Keywords. Then type what you want people to search for. You can even set it so that alerts come every day, week, or month.

Once added to your account they will automatically be sent directly to your inbox as soon as someone makes an update on their social media post.

Limitation: No

#18. Free SEO Tool: Exploding Topics

Discover the hottest trends from this free SEO tool

Using predictive analytics, you can find topics that are trending before they become mainstream.

This way your company is the first to capitalize on the popularity of a new trend and present itself as an expert in the field.

Predictive analytics allows companies to spot trends early on so their marketing campaigns will be successful when the competition starts heating up.

It’s important for SEOs not only to target high search volume content like these emerging trends right now but also to look at future searches with higher relevance.

It has been shown that bets placed earlier have better odds than those made later. So, it is clear the importance of investing in research and taking a risk on new ideas before time runs out.

Targeting trending topics like this will help to increase SEO value and position the company as a leader in its industry.

Use this tool to do that.

Alternatives: Glimpse

#19. Rank Math SEO

Rank Math is the only SEO plugin that uses AI to assist you in writing content as well as your personal AI Assistant for creating SEO-friendly content.

It is crucial for ensuring that your site matches the finest operational SEO standards by providing you with the necessary tools to enhance your Blog SEO and increase readability by improving your content.

So, Rank Math is a sophisticated WordPress plugin that helps to optimize your content so that you can get a higher rank in Google on SERPs.

Currently, it has over 1+ million happy users and the number still increasing day by day. Read the article on Rank Math SEO, and you’ll come to realize why you would prefer it more than other SEO tools.

Alternatives: Yoast SEO, AI SEO.

My Final thought on those free SEO Tools

You know that feeling when you’ve been working on a project for so long and then it finally hits the finish line?

That was me this past week. In fact, there are hundreds of free SEO tools out there these days. 

I’ve compiled this list of what I think are some of the best (and most popular) FREE tools because they’re so darn useful in our everyday lives as marketers or online businesses.

Also, with some quick-to-use web-based options for getting insights in minutes rather than hours (or even weeks). The above free SEO tools can help you collect every essential information.

 Due to their service-based nature, those products can be put into use immediately with no commitment or chargebacks at any time in the near future.

Fast-forward to the Internet age. You can work smarter and faster with SEO.

This starts by having the right tools for your Internet marketing strategy, such as keyword research that will identify which words are used most often in search engines to find what you need or want. 

If you want to know more about the best yet free keyword research tools. Follow the link and find out more.

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