CPA Marketing: A Complete Guide on How to Start Marketing
CPA marketing can be a great way to monetize your website, but it is important that you’re making the most out of every customer.
In order for this method of advertising and revenue generation on-site to occur, at least one lead has been generated from each individual visitor or search engine result.
Thus, making the campaigns highly scalable while also providing an incredible return on investment (ROI).
Unlike other marketing tactics where you pay to advertise your brand with no guarantee of sales, CPA offers an assurance that pays out when a lead occurs.
You invest $1000 into marketing and pay a 10% commission to your CPA partners, which means you spend 100 on ads.
This is a ROAS (return on ad spend) ratio of 10:1 which shows how effective this strategy was for generating sales.
In addition to this, data shows that affiliate customers are known to spend 58% more annually than the aggregate of all other advertising channels.
This article is going to walk you through what a CPA marketing campaign looks like and how it works.
What is CPA Marketing?
CPA marketing is a style of affiliate marketing that offers commission to the affiliates when specific actions take place.
It’s like getting paid to do things. The lead action can be something like watching commercials, filling out surveys, or even signing up for free trial offers.
CPA networks might seem stricter than other affiliate programs, but don’t be scared.
If you’re an honest person who wants to get involved, then they’ll welcome your involvement with open arms.
Affiliate marketers are constantly on the go, so they want something that’s quick and easy.
A CPA marketing strategy fits those needs perfectly because it only takes one action for you to make your commission.
CPA Marketing – also known as cost-per-action or conversion rate-based model.
It’s a style of affiliate marketing where an advertiser pays only when his/her user performs specific desired online activity such as purchasing a product.
Lead actions are the key to generating leads for your business. This could be anything from making a purchase, getting quotes, or watching videos.
All of which will help build customer trust in their brand with these potential clients.
CPA marketing is a great way for eCommerce sites around the world to get their name out there.
With this technique, you can promote different offers and campaigns through affiliates while still having control over who sees them on your site.
CPA marketing isn’t a complicated process, but it’s also one of the most powerful tools for eCommerce sites around.
CPA networks can help you create different offers and online campaigns that will be promoted through affiliates who are paid whenever someone referred from their network fills out an action or purchase on your site.
You can make money without any risk with CPA Marketing.
This article discusses how CPA marketing works in detail- be sure not to miss out on this great opportunity.
Types of CPA Offers
There are different types of CPA offers. We selectively choose some common CPA Offers today.
This may be beneficial for those who are not familiar with all available variations within an industry, as it helps you understand more later.
The following is a list of the most common types of CPA offers.
- Cost Per Lead (CPL)
- Cost Per Sale (CPS).
- Cost Per Install (CPI).
1– Cost Per Lead (CPL): A CPL is the most cost-effective and easiest way to earn money. Lead can be an email submit, form submit, or free signup as long as they are valid leads. You get paid when someone submits their information – it’s that simple! No matter if you’re a newbie or an experienced marketer, there is still money to be made. Every CPA Network offers CPI Offers so that any PA-minded individual can get their hands on these valuable and sought-after promotions from anywhere in the world.
2- Cost Per Sale (CPS): A cost per sale offer is an arrangement where you get paid for each time someone buys something from your referral link. A cheap, yet effective way to make money, right? Remember, in Cost Per Sale Offers you get paid only when a purchase is made from your referral link. You can find these types of offers on any CPA Network.”
3- Cost Per Install (CPI): With the cost per install, you can be sure that your conversion will happen when someone installs an app or downloads software. It could also be an extension – A chrome extension. Some networks provide a great CPI offer too.
How To Get Started With CPA Marketing
CPA Marketing is a fast and simple way to get started. All you need are the basics, like information about CPA marketing.
In this step-by-step guide, I’ll show you how to get started with CPA Marketing. Here are some tips for getting your first clients:
Step # 1: Select Niche
This is the first step to start. When you decide on a CPA Marketing niche, make sure it’s one that will suit your needs and interests because this could be something as simple or complex as desired.
I recommend starting with just an individual market for now. Once everything goes according to plan then you can add more markets(niches) later if needed.
This is because, it’s tough to target all the niches at first, but as you get better and more experienced with niche targeting it becomes easier.
Here are some examples of niches you can select from: Health & Fitness; Beauty Fashion, or gaming.
The first step in creating an effective referral program or selecting a product is to decide what kinds of offers you can promote.
Once this has been decided, it’s time for the next one.
Step 2: Find an Offer
The foundation of any good offer starts with you. Once you are done creating your niche and have found an interesting topic, then it’s time to think about what product or service will sell best in this space?
If there are enough people looking for something like that already out there – congratulations.
Once you find a niche that interests and excites the people in your circle, then it’s time for some sleuthing.
Research what they would purchase if given an offer from this industry/niche of theirs?
Is there something tangible enough so as not to be seen as spammy or overpriced but still unique enough, and at the same time with CPA Network?
You can use Odigger and Offervault to find offers from CPA networks. These sites are like search engines of CPA offers and will help you save time by narrowing down your options quickly.
Start searching for offers based on keyword, category, price, or network.
For instance, you decided to promote gaming offers, then enter the word “gaming” in the search bar and press the enter button.
The result will appear by now. Here are the offer names, commission rates, and types from where you can get this deal.
If interested in more information on a specific offer or product offered then click the same to learn more details about it.
Specific Lines of Offers
Following are some of the aspects that you may need to know when searching for offers:
Traffic Types:
You can use eight different types of traffic to promote your offer. This includes Contextual, email, incentive, Search, native, mobile, and social media. Some offers are allowed the freedom to promote anywhere, but some won’t let their partners do so. In that case, they set up traffic type rules for this particular campaign and what type of traffics are allowed access through these restrictions.
Incentive:
In this offer, incentives can be given to get a lead. But what type of incentive will be provided to users to get a lead entirely depends on you. It may be a free ebook, audio, etc.
Non-Incentive:
You can use non-incentive traffic to get leads without offering incentives. This includes posting on social media sites like Facebook, Twitter, or Instagram; sending emails with no incentive for the recipient of your message (i.e., “reply if interested”).
Mobile Optimized:
With Any CPA network, when you see “yes” on the option “Mobile Optimized” it means that traffic is being optimized for mobile users. If there’s no such label that says yes but instead says ‘no,’ this usually indicates the offer is not optimized for mobile phones.
Countries Allowed:
In CPA, Country Allowed is where you can only promote offers in specific countries. In case, traffic is allowed from just one country (say the USA), then your user should come from the United States only. You’re not allowed to send traffic from other countries, nothing else!
Pay Per Call:
Pay-per-call offers are when you get paid just to have people click your referral link and make a phone call.
Commission Types:
All the networks offer two types of commissions. They are per lead and rev share. They are separate, but they both come with their own set of benefits. You’ll see about them below in detail.
Per Lead:
The commission for every ‘Per lead’ is a fixed price you will be paid after completing either the sale or lead. You’ll be able to see how much money has been calculated for every offer in your commission section. There’s nothing to worry about here!
Rev Share or % Share:
When you see a percentage share or rev share on any offer, it means that the commission will be paid out on a percentage basis when the offer is completed. So, if any offer is giving you 60% commission, then that means for every $100 worth of products sold they’ll give you $60 as a commission. It’s that simple!
Earnings Per Click:
EPC is a special metric that shows the average amount of revenue you earn each time someone clicks on your referral link. It is calculated by taking the total earnings you have generated over a period, and then dividing that by the number of clicks generated for the same period. It doesn’t mean that you get paid every time someone clicks your link.
Sales:
A sale can be defined as a promotion or discount available on products that are currently being sold. Here, a sale is made when someone purchases the product you offer through your affiliate link.
Affiliate Manager
Affiliate Manager (AM): All CPA Network provides you with an affiliate manager who takes care of your account, troubleshoots issues, and helps make sure that everything is running smoothly. Hence, your account is in good hands with a dedicated affiliate manager who will be there to help you at all times.
Step 3: Popular CPA Marketing Networks
There are thousands of CPA Networks to join, but instead of joining different networks, you can only select a few top ones. This is enough for your career
A lot has been said about which offer selection strategy will work best and the type of lead generation campaigns.
We’ve already discussed everything in detail so let’s move on to our next step: finding the Best CPA Marketing Networks out there.
There’s no need to waste time with other less effective platforms when we know that getting into these top-tier groups is enough.
The best crypto ad networks for publishers and advertisers in 2021 are listed below.
| CryptoAdsManager | BitMedia | Adshares | AdBit |
| A-Ads.com | Ad Dragon | Bitraffic | CoinZilla |
| PropellerAds | Cointraffic | CoinAd | AdEx |
| Mellows Ads | TokenAd |
Some best push notification Ad networks during 2021 & 2022.
- ActiveRevenue
- Push.House
- DatsPush
- Adsterra
- .Vimmy.com
- RollerAds
- Dao.ad
If you’re just getting started, below are some of the best CPA networks recommended for beginners
| Networks | Description | Sign Up |
|---|---|---|
 | Since 2004, MyLead has been the top CPA network providing weekly payments and direct CPA, CPI, CPL, And CPS offers to all publishers. | Join Now |
 | #1 CPA Affiliate Marketing Network worldwide. Connecting Marketers and Affiliates since 2002 | Join Now |
 | Adsterra is one of the top CPA networks that have over 30K+ publishers from all around the world. You can join it now! | Join Now |
 | CPA.house is a great place to start if you’re new and want the best deals, daily payout options with no strings attached! | Join Now |
 | Dynu In Media is one of the best Affiliate Networks that will pay you for your referrals and help generate more sales. | Join Now |
Don’t worry about getting approval, you can join these networks right away. They are the best for beginners and newbies who want to make money online
As a novice in this field, it may be hard finding out what CPA Network is worth your time that’s why I tell you some of the top affiliate networks.
They are also paying on time with no issue at all. The above networks are listed as the world’s top CPA Networks in the year 2019. That’s why they are recommended especially for newbies or beginners.
Later in this article, I’ll also show you some of the best CPA Networks in the world. It can be a little bit hard to get approved but it’s worth trying.
To get qualified on those platforms you had to meet certain criteria such as experience and earning level. When you feel confident about CPA Marketing, then go with the best of them.
Step #4: Join CPA Marketing Network:
So you’ve found a CPA Network and are ready to start making money? Great! The next step is joining the network.
If you’re new to the world of CPA marketing, then it’s best for beginners like yourself to start with one of the above networks.
They don’t require as much experience and knowledge so that means less competition over there.
Top networks for this type don’t take on beginners and it’s best to avoid them until your experience levels grow so high that they’ll be interested in working with you.
When you join any CPA Network, make sure that your information is real. It can be straightforward and easy to sign up for some networks.
But don’t forget about the importance of checking what’s going into their system before applying so as not to have unnecessary headaches later down the line with everything else.
Make certain when registering with these sites—putting forth all sorts of real data —your email address.
They say that more preferences are given to people who use their business emails addresses that include their names. So, don’t just use your Gmail, Yahoo, or Hotmail address while applying.
Especially the top networks don’t accept it because they want you to have a name with some authority behind it. For example, [email protected]
How does CPA Marketing Works?
The CPA model isn’t that much a complex idea once you break down the process and who’s involved.
- Affiliate or Publisher: They are the influencers, the one who promotes a business or product in order to drive traffic, make conversions to eCommerce sites.
- Business or Advertiser: The brand that wants to increase its sales and conversion rates through an affiliate program.
- CPA Network: It is the platform that brings together affiliate marketers and business owners who want their products promoted.
CPA Marketing Payment Model
The CPA affiliate marketing method is an excellent choice for businesses because they don’t pay unless conversion is made.
The payouts vary depending on the competition and average commission rates in each vertical.
The cost per action formula is a low-risk, yet highly effective advertising strategy that allows advertisers to pay only when their desired actions occur.
Unlike paid traffic where you’re charged immediately upon gaining new users on your site through ads.
For an advertiser, the cost per action is determined by dividing the total revenue generated in a campaign by the number of successful actions taken.
Let’s take Nutrifits as an example.
If Nutrifit spends $100 on a marketing campaign and gains 5 conversions successfully on a signup form, the cost per action (CPA) will be $40.
Benefits of CPA Marketing
CPA Affiliates can make a lot of money when they market to the right audience and connect with quality influencers.
If you compare to other eCommerce marketing channels, the CPA formula offers numerous benefits.
Let’s see how!
1. Easy to set up.
CPA marketing is a low-cost, easy to start an enterprise. You only need one website and an affiliate network with pay-per-click functionality for this marketing technique. There are lots of free website builders today.
If you partner with a trusted CPA affiliate network, there’s no guesswork as to how quickly your business can start earning money online.
A quick website and choosing one of their many offers will get traffic flowing in immediately.
2. Pay After the Sale.
If you notice an affiliate’s referrals offer low-rate conversions, diversify your affiliates and shift focus toward more successful influencers for higher rates of success. That’s it!
You can’t afford to waste money on traffic that doesn’t convert.
3. Low Risk.
This is great news for eCommerce businesses since the only payment made to them will be when a referred visitor converts or performs specific tasks.
Because no payment is made to the publisher unless a referred visitor converts to a customer or completes a specific task, the risk is low for eCommerce businesses.
There are tools like Mentionlytics that can help you track the progress of your affiliate marketing campaigns.
However, for those who don’t have time or capital to invest in this type of project, there’s an easier solution: cost per acquisition.
4. High Rate Of Investment (ROI)
Affiliate marketing is a powerful force in the digital space. A whopping 16 percent of all online marketing share is by affiliate marketing.
In the world of online marketing, 16 percent is a huge percentage. This shows that affiliate marketers are in high demand and can make some serious bank when they put their minds to it.
According to data provided by Conversant’s Affiliate Customer Insights, customers are more likely to spend their money on an online purchase when they make it from someone who has been recommending products for them through affiliate programs like CJ’s.
In many cases, this type of campaign will offer better quality and value than most traffic sources. Affiliate marketing delivers a 58% higher average customer revenue, 31% more per order.
Additionally, the AOV is 21 percentage points higher with affiliate referrals than without them.
5. Expand Marketing Reach
CPA marketing gives you the ability to scale your brand message quickly and consistently, reaching a much larger audience than ever before.
Whether your brand is in pet supplies, electronics, fashion, or anything else–most businesses use CPA marketing techniques to promote their goods.
CPA Marketing Tips & Best Practices
CPA affiliate marketing is a commitment. It’s not a “set it and forget it” method because you must invest time into cultivating relationships with your CPA affiliates in order to create strong conversion funnels that will improve over time.
The best way to drive success through your CPA marketing strategy is by following these tips.
1. Consider hiring an Affiliate Manager.
When it comes to getting the most out of your CPA marketing efforts, you need someone on staff who can do it all. Why not make that person an in-house resource?
They’ll be able to recruit new affiliates and engage with website owners by sending them promotions.
And they should send those emails or texts at just the right time during their workday for increased revenue opportunities.
Affiliates are often in need of assistance to be successful. Affiliate managers can provide the following actions:
1) Offer advice for how affiliates should run their campaigns effectively;
2) Reviewing offers and providing insight into strategic changes,
3) Send new creative and updates to your CPA affiliates.
4) Provide High-performing CPA affiliates commission bonuses and incentives.
5) Identifying which type of ad links would optimize conversions;
6) In order to be successful, affiliates need advice or tips on content.
2. Avoid CPA networks with bad reviews.
The upside to CPA marketing is that you can make money from your website.
The downside? Unfortunately, as with any online money-making opportunity, are the shady practices.
Before signing up as an affiliate with any particular company be sure to do enough research into its reputation among other sites
You can also read the review into what others speak about that particular network.
Odigger got you covered when it comes to finding timely reviews from real people who have been there, done that so they know what works – or doesn’t!
Go and read what people say and experience about your network.
You know that no network has a 100 percent satisfaction rating, right? So one or two complaints shouldn’t scare you off.
3. Utilize Native Advertising.
Do you know that old adage about how you can see an ugly, in-your-face banner when people are trying to find the bathroom on your website?
Well, times have changed because we’re all grown-ups now. It doesn’t take spamming with blaring advertisements like before; it takes creativity and skillful design for conversion.
Native ads are among the most effective ways to reach your audience. They have a higher click-through rate than other types of online advertising.
Integrating native advertising into high-quality web design will offer even higher conversion rates.
Native ad placement has been shown to result in twice as much visual attention as banner ads do.
Reputable CPA Affiliate Networks
As we discussed earlier, it is important to research affiliate networks before signing up with them. CPA affiliates who have bad reviews should be avoided.
There are some bright spots when researching reputable platforms that provide knowledgeable affiliate managers and offer plenty of offers for competition-payouts in mind.
Let’s see some of the most reputable CPA affiliate networks
1. Peerfly.
Peerfly is a small affiliate marketing company that was recently ranked as the second-best CPA network in 2016 and made it into the top five for 2018.
PeerFly is the only affiliate network that offers to match or pay even more than any other.
They have free training for affiliates and payout options weekly, bi-weekly, or monthly through checks, Amazon gift cards, PayPal, and Payoneer.
2. MaxBounty.
Max Bounty is a platform that offers merchant marketing solutions. They have thousands of affiliate managers who specialize in helping businesses find the best fit for their needs, and they make it easier with nearly 20K active affiliates on board.
Max Bounty is a powerful, yet easy-to-use platform for affiliate marketers. It offers a trove of training material for newbies and high-quality traffic from vetted affiliates. Every week, they pay out your earnings with MaxBucks.
3. Admitad.
Admitad has a network of 1,200 advertisers and more than 520,000 publishers.
This German-based company launched in 2009 with an international footprint that allows it to host eCommerce businesses from around the world.
Admitad boasts a client-oriented approach with personalized training and other learning options. Admitad is a company that offers customized training and other learning opportunities to affiliates.
The minimum payout for this network can be as low as $10, with payouts coming in various ways like PayPal, wire transfer, or e-payment.
They also provide anti-fraud technologies which help protect against hackers trying to steal your money.
With cross-device tracking options available on the site alongside deep linking features, you’re sure not to get scammed.
4. Clickbooth.
The team behind Clickbooth has been working to create the best platform for merchants.
Combining artificial intelligence, a user-friendly interface, and innovative features have put them at an advantage over their competitors in this industry since 2002.
Benefits of being partnered with Clickbooth: Up To 25% Increased Earnings Per Click (EPC) For Affiliates Partners.
Clickbooth is a great way to advertise and make money in the process.
There’s no cost for joining and advertisers can view traffic performance from each individual affiliate ad campaign themselves or let Clickbooth handle it if they desire.
There are no costs to join Clickbooth as an advertiser.
Advertisers can view traffic performance from each individual affiliate, and if they desire, can manage budgets, payouts, schedules, and campaigns themselves or allow the Clickbooth team to handle the work.
5. W4.
W4 is a popular network for publishers and advertisers. They review applications to make sure that they are legitimate before approving accounts.
This is to ensure it leads to higher revenue with referrals from approved publishers. With a dedicated support team, W4 is the go-to place for affiliates and merchants.
Not only does W4 provide high-paying commissions, but they also have an awesome rewards program that will keep you coming back.
Wrap Up!
CPA marketing is the new frontier for digital marketers. It can be the perfect fit for those looking to maximize their ROI.
It’s an exciting, fast-paced, and optimization-friendly cooperative tactic that puts real business results at its forefront.
A well-designed marketing strategy will help you scale and distribute your brand message while building strong relationships with partner websites.
Ever want to make money while you sleep?
This customizable, easy-to-launch strategy can help businesses succeed by allowing affiliates the opportunity for banner ads on any page.
It’s also great because it mirrors how affiliate marketers are able to monetize content with contextual links and text boosts from their site or blog.
CPA marketing is an effective way to improve your website’s reach, maintain strong ROI and feel the business impact.
It’s time for you to take advantage of this powerful tool that can help grow revenue with minimal risk.
Want more insights like this?
The industry is changing fast. Wills Blogger is on a mission to provide businesses like yours with marketing and sales tips, and tricks Don’t miss out by missing our newsletter or following us online for updates – Sign up below now !!!
