How to Set Up an Effective Email Marketing Campaign (10 Pro Tips)
Want to make money with an Email Marketing Campaign?
An email marketing campaign is one of the best ways to get money. It’s a simple, easy, and cost-effective way for small businesses that want to reach out to their customers in an affordable manner.
There’s no better time than now, as email marketing is more popular than ever before. But, imagine working for a very long torturous day of work just to find out that you have gotten no clicks or conversions through your email marketing campaign.
You would probably be feeling pretty bummed for nothing in return because they weren’t opened. Oh, the pain! But don’t worry, there is hope.
In this article, we will show you how to launch an effective and successful email marketing campaign by following 10 simple steps along with necessary helpful tools.
It can be difficult to know where to start if you are new to this kind of thing, so we’ll go over the basics first. Make sure that you go through every section before moving on to the next step.
Before moving on to tips for optimizing your email conversion, let’s take a look at some background information to make sure we’re on the same page.
What is Email Marketing? How to set up a successful email campaign?
The most common form of marketing, and one that has been around since the late 1990s is email marketing.
This type of promotion entails sending out promotional emails to your audience about a product they might be interested in or an event you are hosting.
But how do we set up an email marketing campaign effectively so that our hard work does not go in vain?
We’ll definitely go through every necessary step required for the success of this campaign.
Email marketing is the most popular form of digital advertising, and it’s easy to see, why?
It lets you reach your customers on whatever device they’re browsing with – including their smartphones.
And unlike other forms of traditional media like TV commercials or print ads, email campaigns don’t interrupt viewers’ viewing experience.
Instead, subscribers can engage in an ad at a time that works best for them throughout the day.
Email Marketing Campaign is a proven strategy for reaching out to large groups of targeted audiences in order to promote your products and services.
You can send an email about upcoming sales, new launches, or special offers.
The goal of this method can be broadly simplified into two-fold:
- Build brand awareness and
- Develop loyalty by staying top-of-mind through continuous contact via email outreach.
Email Marketing Campaign
You may not be a pro at email marketing yet, but that’s okay.
Email is an art and it takes time to master the technique for success with your campaign.
Email Marketing can seem intimidating when you’re just getting started because there are so many different components of strategy- from subject line to content length.
And in this section, I’ll show you how to get great results even if all these details don’t come naturally.
In case you haven’t heard of email marketing, there are lots of articles available specially written with beginners’ perspectives.
The following are 10 useful and effective steps towards the success of any email marketing campaign:
1. Targeted Mailing List
The first step to making money with email marketing is really starting your campaign by building a targeted mailing list.
You won’t have the chance for any of this without it.
The best way to collect emails is by converting visitors to subscribers.
But how to do that? Because not all of your visitors might want to register and become a subscriber.
An exit-intent popup can be an excellent way to convert website visitors who try to leave your site and are on the fence about subscribing.
This strategy has been used by many successful email marketers.
Exit-intent popups are strategically designed so that they appear on your user’s screen as soon as they try to leave your site or open a new tab.
This means when you’re trying to close out of the page, an ad pops up in front of what you were doing and makes it difficult for them without closing the window entirely.
Exit-intent popups obstruct other windows with ads before shutting down completely.
This is done because research shows people will stay longer if something interrupts their flow than if nothing does at all.
2. Set a goal for your marketing campaign (email)
Making money with email marketing is not easy. It takes patience and creativity to get the best results, some of which can take weeks or even months before they’re realized.
So, the second step to making money with your email marketing campaign is to be crystal clear on why you are running this campaign? If not, stop immediately.
Some campaigns have specific goals such as making a sale by offering discounts for your products in exchange for subscribing to an email list.
Other times it could be increasing brand awareness through targeted offers including exclusive deals. If there’s no goal – don’t waste time because that will lead to nowhere but frustration.
Take a break and brainstorm what actions you want followers to take after receiving those promotional messages.
You can set a goal in the following ways:
- Try to achieve certain growth of sales by promoting your product or service.
- Encourage your subscribers by way of offering something they would love to have.
- Try to grab the attention of existing subscribers after a long period of inactivity.
- Group your subscribers into segments so that you can send more targeted emails.
You don’t need to have the same goals. You can create your own list based on your conversion goals.
Step: 3. Working on the title/subject line
The third step to making money with email marketing is having a good subject line. Remember, the title plays an important role in contributing success to your email marketing campaign because it’s what people notice at first glance of their inboxes.
As many marketers know, crafting captivating headlines can be challenging enough as it stands. On top of that, you have to remember that if they’re anything less than perfect then people will not open them or reply back.
This literally means no business from you. So, don’t take this aspect lightly. The key here though lies within understanding why you need these campaigns. So, pay attention before jumping into any drafts (and we promise there are plenty).
Once you’ve figured out why you need this campaign, it’s the right time to start writing a letter. As I said, it is the subject line that makes or breaks a marketing campaign.
So, make sure yours are worth their time by being creative while still sticking with tried-and-true templates whenever possible.
You’ve heard it before: “Headlines make the news.” Well, now’s your chance to use them and have fun doing so. The real game begins with coming up with a headline that is strong enough for people not to ignore it.
Be mindful of how this will affect whether or not you’ll get opened, deleted without opening, or even end up in spam. Get a subject line tester free.
You’ll find out how good your subject line is or whether you have the chance to get your mail open. The higher the percentage, the higher chance you have the open rate.
You may also check out our other article that talks about how to write a better email subject line.
Step 4: Get your email marketing campaign a success with captivating letter
So, your headline convinced them to open the email. Now what? If they don’t read something compelling, you could lose their focus. You need to write a copy that sells. Here are five great tips for keeping their attention:
- Use persuasive writing: Persuasive writing is the key to success. Be sure you ask your reader for one specific action so they know what you want them to do.
- Precision and clarity: Precision and clarity are great because it keeps readers interested without losing interest. Clear use of words is essential to any work, but the two go hand-in-hand. Precision simplifies a story while clarity makes that same story more interesting for those reading it.
- Connectivity with readers: You can do this with the tone of your letter. Always use the first-person view when writing emails. This makes your readers feel like you are talking directly to the reader.
- Personalization: Personalization is a key element in any good letter. When you use their name, it can make them feel like they are the only one that matters to you right now. This attention will get your message across much better than if you were talking about someone else’s life or problems for instance. And finally,
- Relevance and accuracy: You can’t afford to send emails that are irrelevant or inaccurate. Keep your sentences short so that the reader can read them quickly without getting bored or distracted by irrelevant information. People these days don’t have time for long messages. There are 9 important steps you need to follow that will help you write a copy that sells.
Step: 5. Use psychology to increase the number of clicks
Psychology of marketing: Research has shown that humans are wired to make decisions on impulse.
When we see something, our brain is automatically hard-wired with a response based on past experiences and memories stored in the hippocampus.
The more time you give your audience for this process, they’re positively inclined towards what it sees because at some point there’s going to be an inner conflict about whether or not to purchase it
One way many advertisers have been able to use psychology tricks in marketing emails is by paying attention to how much space people need when writing email copy text.
If you want your email ad copy to convert, try using mind games as part of your strategy. You don’t have to obtain a degree in psychology for this. Just use basic instinct or psychology to predict your user’s behavior.
How can you get people to take quick action?
You can get people to take quick actions on your campaign with help using urgency.
Consider the following scenario:
- You could use a countdown timer so they feel like their time is running out and the sale will be ending soon.
- Powerful words that grab attention such as “Hurry!”
- There are also timed events (like a countdown) that let them know how much time remains before it closes;
- The compelling language throughout the page prompts immediate response – including phrases like ‘act now!’
- Another way to grab attention is by showcasing that your product may run out of stock. This creates a sense of urgency, as people will act faster than waiting later because they don’t want the chance to pass them up.
The step towards achieving email marketing campaign a success
Step: 6. Using an effective design
Email marketing is a business’s best friend. It can help you make more money, stay in touch with your customers and grow as a company.
The first important thing to consider when building your copy is professionalism. If emails are sent without professionalism they will not be successful. Instead, people may delete or never read them at all making this investment worthless.
A professional email is the best way to make a good impression on your readers. Don’t worry if you don’t know how to design an attractive, creative email because there are readymade templates for that.
There are different kinds of professionally designed templates available from email service providers depending on what type of business you’re in.
The following are some of the best-recommended service providers for your successful marketing campaign:
They offer professionally designed templates that convert well. Finally, you should know how to optimize your CTAs. Choose colors, words, and button size wisely so that they are attractive as well as effective.
Step: 7. Reward your readers
If you’re a content creator, it can be tempting to use every piece of writing for marketing purposes. But that’s not the only way.
It’s always a good idea to give away something for free once in a while. You can give a downloadable guide, tips, podcast episode, or just some worthy advice.
Give something valuable. People will want more because they’ll know that it was worth their time and attention.
Giving something for nothing is an effective way to encourage people to take action because we’re naturally drawn towards what feels good and makes us feel appreciated by others.
People love the feeling of knowing that they’re going to get something valuable for free. But this doesn’t mean you should give them everything for free.
What I’m talking about is starting with an intro offer and then moving into sales when people are most excited about buying from you.
If your business starts with a little bit of generosity, people will be more inclined to buy from you than your competitors who don’t’ start by giving out any kind of gifts in advance.
What would happen then?
Imagine you were at an event or shopping mall and saw these signs: FREE CHOCOLATE WITH EVERY DONUT purchase. If someone reading this was hungry–who could resist such irresistible offers?
Step: 8. Upsell: A good idea to practice for a successful email marketing campaign
One of the most lucrative ways to make money off your email marketing is by reselling products or services. This can be done in a variety of creative and clever methods.
One effective way is to convince your customer with only an extra dollar they will get something more valuable than what that original purchase was worth.
For example, you could sell an item at $20 but convince the user to spend ONLY an extra dollar to get the same higher quality product.
Step: 9. Cross-selling related products
You should always be on the lookout for ways to make more money.
Cross-selling related products are one of the best methods that exist, and it’s a perfect way to get your customers excited about other similar items in your inventory.
By following this strategy well, you’ll not only sell more things but also have buyers who are happy with their purchases.
Cross-selling has been shown time and again as being an effective method for generating revenue from email marketing campaigns because people like buying cool new stuff when they’re already feeling satisfied with what they bought before.
It works by offering up additional items which complement those presently available so there are plenty of others worth considering based on personal preferences or needs at home or workplace alike.
So, cross-selling should be on every business owner’s mind because this strategy will increase income potential as well as customer satisfaction levels which means happier customers equals bigger wallets.
For example, let’s say you use your email marketing campaign to sell laptops to your users and have successfully convinced them to make a purchase.
Once paid, you can send an automated email that recommends a related product you sell, such as a charger or mouse, etc. Since the buyer is interested in a laptop, chances are they will also be interested in a charger or mouse.
Step: 10. Despatch and Tracking
The last step for an email marketing campaign to be successful is not hitting the submit button and forgetting. Sometimes, subscribers will need more than just reading an email before they act on it or read it at all.
The final piece of a successful email marketing campaign is making sure that you’re constantly monitoring clicks and open rates.
You should still keep an eye out even after submitting them through their full lifecycle until you get a reply from every subscriber who received your mail.
Have the patience to wait at least a day or two after sending out your email. After that, you can quickly send a reminder to those who don’t reply to your first email.
With many email marketing services, you can set up automatic follow-up emails and resend the email to people who haven’t seen it yet. This acts as a gentle reminder and increases the likelihood that people will take action.
Entice them even more with fresh content, discounts, or information they may have missed when they received their last newsletter.
What Service Provider to Choose for Your Successful Email Marketing Campaign?
The power of email marketing enables you to reach a large audience, at any time. However, the question becomes which service providers offer more quality than others?
The right ones will ensure that your messages are always professional while remaining engaging with your customers.
When it comes to managing the influx of new clients, a professional and caring tone is essential. That’s why using the best email marketing service providers should be at the top of your priorities list for your success.
You can’t just go with any old company that offers the lowest price because they may not be capable or willing enough for what you need in this digital age where competition has never been fiercer than it is now.
Whether it’s a one-time campaign or something more long-term, these provider(s) should have what your business needs.
A lot of people are getting flooded with emails every day and many find themselves overwhelmed by them–so much so that they sometimes go without opening any at all.
An average person receives around 80 messages per week according to a recent study report which includes both personal contacts like friends requesting updates on their lives.
So, handling this issue requires using not only the right strategies (as discussed) but also investing in a top-quality email service provider.
Nevertheless, for beginners who want to use free tools, here are some of the best free email marketing services which you can access right away.
Let’s Summarize
So, how do you start a successful email marketing campaign? It all starts with your targeted mailing list.
You should consider who would be most interested in what you have to offer and create an attractive message that will pique their interest enough for them to click on the link.
Once they’re there, it’s important to get their attention by utilizing a captivating headline or title along with writing a compelling letter full of interesting information.
Of course, don’t forget about psychology – use different elements like scarcity and urgency or even negative emotions such as fear.
But remember not to go too far because then you’ll turn off potential customers instead of attracting more people into buying from you. Make sure your design is effective too so readers get attention in the first place.
With these 10 tips, you’ll be able to create a powerful email marketing campaign that will help your business generate more sales and revenue.
